{"id":140994,"date":"2024-02-20T09:54:13","date_gmt":"2024-02-20T12:54:13","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2024\/02\/20\/betmgm-spends-50-million-on-super-bowl-ad\/"},"modified":"2024-02-20T10:02:42","modified_gmt":"2024-02-20T13:02:42","slug":"betmgm-spends-50-million-on-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/casino-en\/2024\/02\/20\/betmgm-spends-50-million-on-super-bowl-ad\/","title":{"rendered":"BetMGM spends $50 million on Super Bowl ad"},"content":{"rendered":"\n

The BetMGM<\/a><\/strong> betting app, owned by the group that owns the MGM Casino<\/a><\/strong>, invested heavily in a commercial shown during Super Bowl LVIII, the US football league final, spending around US$50 million (R$250 million)<\/strong>.<\/p>\n\n\n\n

The ad, planned two years ago, featured stars such as Tom Brady, former NFL player and seven-time Super Bowl winner.<\/p>\n\n\n\n

BetMGM made one of the most expensive advertisements in the world<\/h2>\n\n\n\n

The cost of advertising during the Super Bowl reached US$7 million (R$35 million) per 30 seconds on air<\/strong>. However, the total value of the BetMGM commercial was much higher, as it included:<\/p>\n\n\n\n

    \n
  • Celebrity fees<\/li>\n\n\n\n
  • Early action on the internet<\/li>\n\n\n\n
  • Projection on the streets of Las Vegas, host city of MGM and the decisive match<\/li>\n<\/ul>\n\n\n\n

    The event usually attracts more than 100 million viewers<\/strong>, with the 2023 edition surpassing 115 million.<\/p>\n\n\n\n

    In the match, the Kansas City Chiefs<\/strong> beat the San Francisco 49ers<\/strong> in the final seconds.<\/p>\n\n\n\n

    The audience expectation was even greater due to singer Taylor Swift’s fans, known as “swifties”. The singer, girlfriend of Chiefs player Travis Kelce, was present at the event.<\/p>\n\n\n\n

    Therefore, advertisers focused on the female audience, which represents a significant portion of NFL viewers.<\/p>\n\n\n\n

    Brands such as Drumstick, Robert Kraft, PepsiCo, Etsy, Lindt, Elf Cosmetics, M&Ms, Budweiser <\/strong>and Google<\/strong> had commercials aired during the sports broadcast.<\/p>\n\n\n\n

    The Dove<\/strong> brand highlighted girls playing sports, while Astellas<\/strong> promoted a product for menopause.<\/p>\n\n\n\n

    The Super Bowl is known for its expensive commercials, like Amazon<\/strong>‘s 2022 one starring Scarlett Johansson<\/strong>, which ran for 130 seconds.<\/p>\n\n\n\n

    In 2020, commercials from Google and Amazon had already cost more than US$16 million<\/strong> just to air.<\/p>\n\n\n\n

    Therefore, BetMGM joins that select group of advertisers who dare to showcase their products and services in the immense showcase that is the Super Bowl.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The BetMGM betting app, owned by the group that owns the MGM Casino, invested heavily in a commercial shown during Super Bowl LVIII, the US football league final, spending around […]<\/p>\n","protected":false},"author":28,"featured_media":140960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3069],"tags":[15934,3273,15935,4735,5643],"class_list":["post-140994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-casino-en","tag-advertising","tag-betmgm-en","tag-cassino-mgm-en","tag-super-bowl-en","tag-tom-brady-en"],"yoast_head":"\nBetMGM spends $50 million on Super Bowl ad - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"BetMGM carries out an advertising campaign and spends, in the Super Bowl final alone, US$7 million on a 30-second ad!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/2024\/02\/20\/betmgm-spends-50-million-on-super-bowl-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BetMGM spends $50 million on Super Bowl ad - 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