{"id":133883,"date":"2023-12-07T11:41:48","date_gmt":"2023-12-07T14:41:48","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2023\/12\/07\/genius-sports-launches-fanhub-id\/"},"modified":"2023-12-07T11:49:58","modified_gmt":"2023-12-07T14:49:58","slug":"genius-sports-launches-fanhub-id","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2023\/12\/07\/genius-sports-launches-fanhub-id\/","title":{"rendered":"Genius Sports launches FanHub ID"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Genius Sports<\/strong>, a global leader in sports data and <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2023\/09\/29\/technology-meets-content-in-the-biggest-sportel-monaco-of-all\/\">technology<\/a>, has launched an innovative new identification solution, <strong>FanHub ID<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The privacy-compliant solution uses proprietary online and offline data signals to create <strong>fan-based<\/strong> profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives <strong>marketers<\/strong> and content owners new opportunities to reach and measure engaged sports audiences at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, it brings an innovative approach to activating sports-based identity signals powered by <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence\">AI<\/a>-based<\/strong> technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Genius Sports<\/strong> puts the power back in the hands of the marketer and content owner by leveraging the group&#8217;s fan-based identity graph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All this, to reach, engage, measure and capture audiences across all channels in an always-on ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Genius Sports Fan Hub ID Solution Details<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, the new <strong>FanHub ID<\/strong> revolutionizes sports advertising and marketing by offering a single, unified profile for millions of sports fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, it allows customers to find their audience in contextually relevant content across programmatic and digital channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The privacy-compliant solution creates unique, never-before-seen sports-based <strong>fan<\/strong> profiles with proprietary data signals such as <strong>sports<\/strong> app logins, live streaming data, fan engagement, and interactions between leagues and teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empowers <strong>marketers<\/strong> and content owners to better understand their existing audiences and create fan-based segments, as well as deliver unified<strong> personalization<\/strong>, measurement, and 360\u00b0 customer journey insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSports fans make up the most passionate audience in the world, but marketers and content owners still struggle to identify, measure and engage their fan personas,\u201d said <strong>Manny Puentes, general manager of advertising at Genius Sports<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>FanHub <\/strong>ID gives them the ability to activate fan data to enable long-term loyalty.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83e\udd1d Fan loyalty<br>\ud83d\udcc8 Sponsor value<br>\ud83d\udcf2 Digital activations<br><br>\ud83d\udcca What&#39;s the latest in the world of sports sponsorship? \ud835\udde6\ud835\uddf0\ud835\uddfc\ud835\uddff\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude04\ud835\uddf6\ud835\ude01\ud835\uddf5 \ud835\ude00\ud835\uddfd\ud835\uddfc\ud835\uddfb\ud835\ude00\ud835\uddfc\ud835\uddff\ud835\ude00\ud835\uddf5\ud835\uddf6\ud835\uddfd, our latest analysis of fan engagement trends, examines all.<br><br>Download the full summary: <a href=\"https:\/\/t.co\/HPxgCYWxde\">https:\/\/t.co\/HPxgCYWxde<\/a> <a href=\"https:\/\/t.co\/enMyC0SCQ0\">pic.twitter.com\/enMyC0SCQ0<\/a><\/p>&mdash; Genius Sports (@GeniusSports) <a href=\"https:\/\/twitter.com\/GeniusSports\/status\/1717546248415142043?ref_src=twsrc%5Etfw\">October 26, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new technology will be implemented and made available to all existing Genius Sports customers. Key benefits of <strong>FanHub ID<\/strong> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sports content owners can better understand and engage their fans to generate more sponsorship dollars.<\/li>\n\n\n\n<li>Fanbases can finally be found across multiple marketing channels and reached with personalized, privacy-compliant messaging.<\/li>\n\n\n\n<li>A single, unified profile for millions of sports fans allows brands to run relevant advertising campaigns for specific sports audiences based on their individual interactions and preferences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFanHub ID drives immediate impact for Genius Sports\u2019 current customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content,\u201d said <strong>Josh Linforth, chief revenue officer at Genius Sports<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSports content owners will finally have the insights they need to drive deeper engagement and find tomorrow\u2019s most valuable fans,\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Sports, a global leader in sports data and technology, has launched an innovative new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":133844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[14841,6012,15124,15123,3528,8776,11267],"class_list":["post-133883","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-ai","tag-data","tag-fanhub-id-en","tag-fans","tag-genius-sports-en","tag-sports-data","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Sports launches FanHub ID - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Genius Sports launches FanHub ID, an innovative new identification solution for sports and online data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2023\/12\/07\/genius-sports-launches-fanhub-id\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Sports launches FanHub ID - 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