{"id":120262,"date":"2023-08-15T11:43:08","date_gmt":"2023-08-15T14:43:08","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2023\/08\/15\/better-collective-strengthens-presence-in-sweden-with-new-acquisitions\/"},"modified":"2023-08-15T11:48:20","modified_gmt":"2023-08-15T14:48:20","slug":"better-collective-strengthens-presence-in-sweden-with-new-acquisitions","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2023\/08\/15\/better-collective-strengthens-presence-in-sweden-with-new-acquisitions\/","title":{"rendered":"Better Collective strengthens presence in Sweden with new acquisitions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital sports media group <strong><a href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2023\/06\/28\/better-collective-raises-revenue-and-earnings-targets-for-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Better Collective<\/a><\/strong> has strengthened its position in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Sweden\" target=\"_blank\" rel=\"noreferrer noopener\">Sweden<\/a> through the strategic acquisition of four leading sports media brands from<strong> Everysport Group<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acquired brands include SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se and Innebandymagazinet.se, with a combined reach of <strong>9 million<\/strong> monthly visits from Swedes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jesper S\u00f8gaard<\/strong>, CEO of Better Collective, commented: \u201cAn important pillar in Better Collective&#8217;s strategy is to acquire leading national sports media with strong brands and a loyal, repeat audience. That&#8217;s why these sports media brands fit perfectly into our portfolio.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We expect media to provide further growth for our business in Sweden, adding to our strong position in the affiliation market and expanding into general advertising.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are very excited to bring one of Sweden&#8217;s strongest sports news teams to our team and make them part of the Better Collective.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith our vision to become the leading digital sports media group, we want to be the partner of choice for any brand looking to gain exposure and engagement among sports fans. This acquisition takes us one step further on that journey,&#8221; added <strong>S\u00f8gaard<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/th.bing.com\/th\/id\/OIP.cVSLJ4Qq7kK9XRKjxtS-6AHaEL?pid=ImgDet&amp;w=801&amp;h=452&amp;rs=1\" alt=\"Better Collective strengthens presence in Sweden with new acquisitions\"\/><figcaption>The Swedish market is of utmost importance to Better Collective.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Better Collective&#8217;s Acquisitions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SvenskaFans is Sweden&#8217;s largest online sports fan community<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SvenskaFans<\/strong> was founded in 2000 and spans everything from elite football and hockey to local leagues across Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 23 years, the sports media brand has built a large loyal audience through user-generated content such as game reports, interviews, chronicles and podcasts, and currently has over 750 active contributors and a popular YouTube channel, the<strong> FanTV<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site has about <strong>5 million<\/strong> monthly visits and is monetized only through advertising (CPM).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HockeySverige.se is Sweden&#8217;s largest ice hockey news website<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site features news and reports from the world of hockey, including the National Hockey League (NHL), Champions Hockey League (CHL), Swedish Hockey League (SHL) and HockeyAllsvenskan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Powered by a popular YouTube channel and a strong social media presence, HockeySverigie.se has around <strong>2.2 million<\/strong> monthly visits, monetized through advertising (CPM) and subscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fotbolldirekt.se is one of Sweden&#8217;s leading football media outlets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The portal covers national and international football news and reports. The site has around <strong>1.1 million<\/strong> monthly visits and is monetized through advertising and subscriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>InnebandyMagazinet is the largest floorball news site<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The site covers both Swedish leagues and national teams. The sports media has around <strong>500,000 monthly<\/strong> views and is monetized through subscriptions and advertising (CPM).<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/inkedin.com\/wp-content\/uploads\/2021\/04\/7.jpg\" alt=\"Better Collective strengthens presence in Sweden with new acquisitions\" width=\"660\" height=\"439\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hannes Andersson<\/strong>, CEO of Everysport Group, said: &#8220;We are proud to have developed the sites on some of Sweden&#8217;s biggest news media in their respective sports.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Furthermore, we have successfully marketed the brands and in all cases we have also turned negative financial development into good profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Today&#8217;s agreement confirms Everysport&#8217;s digital innovation and execution capabilities and is a logical next step for both the brands and the Group.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are convinced that Better Collective is a strong, long-term owner who will continue to develop the brands in a meritorious manner. We wish them and their employees all the best,&#8221; concluded<strong> Andersson<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital sports media group Better Collective has strengthened its position in Sweden through the strategic acquisition of four leading sports media brands from Everysport Group. Acquired brands include SvenskaFans.com, HockeySverige.se, [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":120223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[3082,3724,8441],"class_list":["post-120262","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-bets","tag-better-collective-en","tag-betting-in-sweden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Collective strengthens presence in Sweden with new acquisitions - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Better Collective strengthened its position in Sweden through the acquisition of four leading sports media brands from Everysport Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2023\/08\/15\/better-collective-strengthens-presence-in-sweden-with-new-acquisitions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Collective strengthens presence in Sweden with new acquisitions - 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