{"id":117883,"date":"2023-07-31T11:53:24","date_gmt":"2023-07-31T14:53:24","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2023\/07\/31\/sports-betting-searches-for-the-activity-on-google-brazil-explode-in-2023\/"},"modified":"2023-07-31T12:06:11","modified_gmt":"2023-07-31T15:06:11","slug":"sports-betting-searches-for-the-activity-on-google-brazil-explode-in-2023","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2023\/07\/31\/sports-betting-searches-for-the-activity-on-google-brazil-explode-in-2023\/","title":{"rendered":"Sports betting: searches for the activity on Google Brazil explode in 2023"},"content":{"rendered":"\n

The search for sports betting<\/a><\/strong> on Google reached impressive levels and levels similar to those of popular topics in Brazil, such as the reality show Big Brother Brasil<\/a>.<\/p>\n\n\n\n

The information is from a study carried out by Google Trends <\/a>that considers searches carried out on the platform between January 1st and July 25th<\/strong>.<\/p>\n\n\n\n

Compared to the same period of the year, the search for the activity grew by 160%<\/strong>. In addition, five of the most searched words in 2023 are bookmakers<\/a> names.<\/p>\n\n\n\n

According to a column by Monica Bergamo, in Folha de S. Paulo, companies arouse interest close to other terms that are often searched on the site, such as BBB23 and Detran.<\/p>\n\n\n\n

Last week, the Federal Government published the sports betting PM<\/a><\/strong>. That is, a provisional measure<\/strong> that came into force immediately and defined rules for the sector in Brazil.<\/p>\n\n\n\n

Interest in the term “provisional measure” has risen by more than 2,050% in the last seven days<\/strong> since its publication on July 25.<\/p>\n\n\n\n

Curiosity for the sports betting<\/a> sector was already increasing in Brazil. Therefore, the search for the subject grew 14 times in Brazil<\/strong>.<\/p>\n\n\n\n

Therefore, the legalization of the activity in the national territory took place in December 2018, still under the government of Michel Temer<\/a>.<\/p>\n\n\n\n

Boom in bookmakers and MP-GO operation boosted searches on Google<\/h2>\n\n\n\n

The growth of bookmakers and the discovery of a criminal scheme by the Public Ministry of Goi\u00e1s (PM-GO) contributed to accelerate the  betting regulation<\/strong> in the country.<\/p>\n\n\n\n

The investigation process gave rise to Operation Maximum Penalty<\/strong>, which investigates irregularities committed in last year’s Serie A and B football games, as well as in State games in 2023.<\/p>\n\n\n\n

In addition, this scheme triggered a CPI <\/a>that is investigating complaints of match-fixing to the Chamber of Deputies<\/strong>.<\/p>\n\n\n\n

Several players involved have already been punished sporting fines, suspensions and banishment from the sport.<\/p>\n\n\n\n

The Public Ministry’s investigation continues. But teams<\/strong> and bookmakers<\/strong> are considered victims of criminals.<\/p>\n\n\n\n

What is already going on for the sports betting sector?<\/h2>\n\n\n\n

The sports betting<\/a> provisional measure was edited last week. The PM came into effect immediately.<\/p>\n\n\n\n

\"Lula
Finance Minister Fernando Haddad and President Luiz In\u00e1cio Lula da Silva. Photo: Ag\u00eancia Brasil<\/figcaption><\/figure>\n\n\n\n

According to the Minister of Finance<\/strong>, Fernando Haddad<\/a>, the projection is that, initially, the federal government will account for around R$ 2 billion.<\/p>\n\n\n\n

Thus, the ministry is betting on revenue growth of between R$ 6 billion<\/strong> and R$ 12 billion<\/strong> in the long term.<\/p>\n\n\n\n

The division of revenue from the sports betting sector will take place as follows:<\/p>\n\n\n\n