{"id":102586,"date":"2023-04-10T10:49:38","date_gmt":"2023-04-10T13:49:38","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2023\/04\/10\/bookmakers-will-invest-more-than-us-64-million-in-the-brasileirao-this-year\/"},"modified":"2023-04-10T10:52:03","modified_gmt":"2023-04-10T13:52:03","slug":"bookmakers-will-invest-more-than-us-64-million-in-the-brasileirao-this-year","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2023\/04\/10\/bookmakers-will-invest-more-than-us-64-million-in-the-brasileirao-this-year\/","title":{"rendered":"Bookmakers will invest more than US$ 64 million in the Brasileir\u00e3o this year"},"content":{"rendered":"\n

Bookmakers<\/strong> dominate sponsorship spaces in Brazilian football. In 2023, companies in this segment will invest R$ 327 million (US$ 64.75 million) to sponsor 19 of the 20 teams in S\u00e9rie A of the Brazilian Championship.<\/p>\n\n\n\n

The amount seems high, but divided among the 19 teams, it results in a monthly average of R$ 1.43 million (a little over R$ 283 thousand); and per year, the average is R$17.2 million per team (US$3.4 million).<\/p>\n\n\n\n

Currently, Corinthians alone receives an annual sponsorship of more than 30 million reais, an amount that the government intends to raise in cash for the license that bookmakers will have to acquire to operate, for five years, in Brazil. That is, each bookmaker <\/a>that intends to continue operating in Brazil through advertising will have to pay an amount greater than the value of the contracts it has with football teams.<\/p>\n\n\n\n

Corinthians has a partnership with Pixbet, which gives the team 35 million reais a year. By displaying the bookmaker’s brand on the shoulders of its uniform, the club receives more than the main sponsorship paid by Neo Qu\u00edmica, a pharmaceutical company that disburses R$ 17 million.<\/p>\n\n\n\n

It is worth mentioning that the government wants to regulate the national sports betting<\/a> market, and seeks to collect taxes and a license of R$ 30 million, valid for five years. This compromises the investment of the vast majority of clubs in Serie A of the Brazilian Championship, since the market is closely linked to sponsorships.<\/p>\n\n\n\n

Research details partnerships of sports betting houses<\/h3>\n\n\n\n

A survey carried out by the sports marketing agency ‘Neo Brands’ details how the 19 teams that compete in Serie A of the Brazilian Championship maintain their partnerships, showing the brands of the betting sites.<\/p>\n\n\n\n

In Serie A, only Cuiab\u00e1, in Mato Grosso, has no link with any betting company. The brands with the most sponsorships within the competition are Pixbet and Esporte da Sorte. The amounts invested by this market vary greatly, from R$5 million paid to Goi\u00e1s and Red Bull Bragantino to R$35 million paid to Corinthians.<\/p>\n\n\n\n

In most cases, the big brands are looking to be seen on club shirts. The most chosen places are the shoulder blade, back, shorts and front of the shirt. In addition to Cuiab\u00e1, which does not have an agreement with any betting company, Palmeiras does not print the brand of any of them because the contract does not include the display on the men’s team’s uniform.<\/p>\n\n\n\n

In approximate values, the five brands that invest the most are:<\/p>\n\n\n\n