There are so many things to keep in mind when developing a gaming business — licensing, promotion, game selection, localization, analytics, accounting. UX is not the first thing that comes to mind, although it should be — the website is the first thing users see. Slotegrator has published a new article in the Academy section, a 5-step guide to success in UX, UI, and SEO.
Slotegrator is a B2B game developer and supplier with 13 years of experience in the industry. This experience allows the team to provide expert insights and advice to online casino operators of any level — they constantly collect requests, analyze successful examples, and research market demands.
Online casino UX is not just about the look and feel of your website. The customer journey also includes several important aspects for business process optimization and revenue growth:
- Smooth registration and integration
- Game navigation
- Bonuses and offers
- Mobile optimization
- Deposits and withdrawals
- Accessible customer support
- Trust and compliance
These functions are described in the new Slotegrator article, as well as the steps for efficient front end creation, including research, framework creation, design itself, development and support.
Increase in retention rate
A well-designed UX increases retention rates — fast loading times, smooth registration, simple navigation, intuitive game selection, and accessible legal information win players over. The opposite can lead to an increased abandonment rate. The guide also outlines the most common mistakes operators make.
“Many platforms still make common mistakes that drive away players and damage brand reputation. These mistakes are often not due to advanced technology, but rather to a lack of consideration for the user experience.”
What’s more important to your website’s effectiveness than design? It’s marketability. Analyze your website’s loading speed, behavioral signals, and mobile-first indexing with the help of Slotegrator’s 5-step guide to UX, UI, and SEO success.
And if you still have questions about your front end design or website efficiency, contact the Slotegrator team for a free consultation.
About Slotegrator
Since 2012, Slotegrator has been one of the leading providers of iGaming software and business solutions for online casino and sportsbook operators.
Currently, the company’s main focus is the development and support of software for online casino platforms. In addition, it integrates gaming content and payment systems.
Therefore, the company works with licensed game developers. In this way, it offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games and data feeds for betting.
Slotegrator also provides consulting services on gaming license acquisition and business incorporation.
