Five-time world champion and former football player Denílson has been announced by KTO as its new ambassador in Brazil. The agreement represents an important strategy by bet to expand its brand in the country, promoting a fun and responsible experience in the betting universe.
Known for his vibrant personality and skillful football, Denílson has gained prominence as a commentator and great personality in the football world. With his laid-back profile, but also with great analytical skills, Denilson Show, as he is known, represents a great asset as a brand ambassador.
According to Andreas Müller, Head of Marketing at KTO in Brazil: “We are proud of this partnership, as we are associating ourselves with a sports idol and a reference in sports communication, who has the face and style of our company”.
“It marks a new phase, increasingly closer and more connected to what our audience expects,” celebrated Müller. “As one of the first companies licensed to operate in Brazil, our commitment is to provide, every day, a safe environment for responsible fun,” he concluded.
Career on and off the field
Trained in the youth ranks of São Paulo, Denílson’s career led him to global recognition with a transfer to Real Betis in Spain. At the time, it was the biggest transfer in the history of Brazilian football.
His move to Spanish football and his “joyful game” characteristics consolidated his status not only as a star on the field, but also as a cultural ambassador for Brazilian football. He was world champion with the Brazilian national team in 2002.
With a natural transition from sports to media, starting with the 2010 World Cup, Denílson brought his dynamic personality to television. Initially, with his long participation in the program Jogo Aberto (Band).
In 2025, the commentator began a new moment in his career, joining Grupo Globo, further expanding his influence as a sports communicator.
Denílson is also known for the success of the Denilson Show podcast. The partnership with KTO also includes collaborators from the media such as Chico Garcia, Jackson Follmann and the irreverent profile Se Ficar Pio É Pior.
Together, they have more than 17 million followers on social media, further enhancing bet through exclusive content, digital interactions and presence at events.
Common initiatives
Since its launch in 2018 and arrival in Brazil in 2019, KTO has emphasized responsible gaming. In addition to betting, the company has solidified its presence with important sponsorships.
In sports, the brand’s support for teams such as Chapecoense and Minas Tênis Clube stands out. The brand also sponsored the Futebol Solidário event, held at Maracanã, in Rio de Janeiro, which raised donations for victims of the rains in Rio Grande do Sul in 2024. Denílson was one of the participants in the event, which managed to raise R$26 million.
