Boca Juniors players Edinson Cavani, Miguel Merentiel and Lautaro Blanco recorded an advertisement to highlight the importance of responsible gambling on legal, safe and reliable betting sites that comply with all applicable regulations.
Therefore, this initiative is being led by Betsson, main sponsor of the Xeneize team and Racing Club de Avellaneda, current champion of the Copa Sudamericana.
Boca Juniors is transforming betting culture in Argentina
The campaign highlights the relevance of using legal betting sites, which offer protections such as:
- age verification
- secure payment methods
- identity verification
These sites also provide essential tools, including:
- options to limit bet amounts
- time spent on the platform
- access to support centers
- self-exclusion options
All of this guarantees a safe and controlled environment for users.
Recorded at Boca Predio, in Argentina, the video features Uruguayan striker Edinson Cavani saying: “With this shirt, you have to play responsibly”, intelligently connecting the commitment of the athletes on the field to the principles of responsible gaming.
Lautaro Blanco adds: “And, if you do this, do it in a safe place”, emphasizing that the game is an exclusive activity for adults.
Striker Miguel Merentiel concludes: “With these colors, we have to set an example”, reinforcing the shared responsibility between clubs and sponsors to lead by example.
Thus, the campaign draws a parallel between the discipline required in professional sport and the importance of betting responsibly on legal sites. Both Boca Juniors and Betsson are leaders in their respective fields and share the same values regarding their commitment to promoting responsible gaming.
“Responsible gaming is a fundamental pillar of our business. We recognize that although betting is a form of entertainment, it is not without risk. Our priority is to provide a fun and safe experience for all of our customers.” – said Andrea Rossi, Betsson’s Commercial Director for Latin America.
He also mentioned that Betsson provides ongoing training to all employees on responsible gambling and has a specialized team dedicated to managing all aspects of these practices, both internally and with customers.
Why is Betsson leading this initiative?
So, to expand the reach of the campaign, Betsson announced a multi-faceted approach, including social media initiatives, in-person activations and extensive media outreach.
Currently, around 80% of users in Argentina are registered with unregulated betting sites, which do not offer any protection to consumers. Therefore, this lack of supervision exposes people to risks such as fraud, identity theft and minors accessing the website.
So, by partnering with Boca Juniors and leveraging their influence, Betsson seeks to shift consumer behavior towards legal and regulated platforms, promoting a safer betting environment and increasing awareness of the protections offered by licensed operators.
This campaign reinforces Betsson’s commitment to creating a sustainable and ethical gaming environment. This is part of its broader mission to act responsibly and improve the reputation of the industry in Argentina and other countries. In Brazil, regulation is scheduled to begin in January 2025.
