The 2023 Campeonato Paulista was no exception to the tendency of recent Brazilian football to be dominated by bookmaker sponsorships. 12 of the 16 teams in the competition have sponsorships with companies in the sports betting sector, equivalent to 75% of the clubs.
The iGaming Brazil portal had the pleasure of interviewing with exclusivity the new Business Director of Estrelabet, Fellipe Fraga. Graduated in Law and fan of América from Belo Horizonte, his hometown, Fellipe has been at home for more than four years, at EstrelaBet, where...
The year 2023 starts with news at Control+F5 Gaming. ValSports is the new client. The sports betting platform closed the partnership with the aim of increasing its operations in Brazil. The company has already operated in the North and Northeast regions, however, it now intends to expand...
Mesk.bet, bookmaker and online games, closed a new partnership. The site now sponsors one of the most traditional football clubs in Rio de Janeiro, Madureira EC. Players' shirts now feature Mesk.bet prominently, evidencing master support for the team. The Mesk.bet site is quite complete...
Betinterativo sports betting site now has a partner agency, BB Marketing. The agreement provides for the management of paid traffic and commercial consultancy for brand influencers, football clubs and other deliveries. In order to increase the flow of users within the site, paid traffic...
Fanatics Betting and Gaming, owned by giant Fanatics, has become the first operator to open a retail sportsbook in a National Football League (NFL) stadium. Located in FedExField, Maryland, home of the NFL's Washington Commanders, the new facility also marks Fanatics' first venture into...
Ceará set up another partnership for 2023. A sports betting company, EstrelaBet is the newest partner of Alvinegro de Porangabuçu. The contract with its new sponsor will be valid until March 2025. The official announcement of the partnership took place last Saturday, the 21st,...
Betsson secured its second major sponsorship deal in Latin America last week, partnering with the National Professional Football Association (ANFP). Under the agreement, the bookmaker acquired the naming rights of the first division of the Chilean football league, with the competition to be renamed 'Campeonato Betsson'.
The entry of several bookmakers as commercial partners of the main competitions, entities, clubs and athletes in Brazil is a growing trend in the sports sponsorship market. This is not surprising, as these companies were already investing in sports marketing last season to make themselves known to...
Sports betting company, EstrelaBet is the new sponsor of the 2023 Mineiro Championship. The agreement between the bookmaker and the Minas Gerais Football Federation (FMF), which will be valid for this year's State Championship, establishes some sponsorship actions. The list includes the application of...

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