Sportradar Group AG, a leading sports technology company, has entered into a definitive agreement with Endeavor Group Holdings to acquire IMG ARENA and its strategic portfolio of global betting rights.
Through this acquisition, Sportradar strengthens its position in the market, expanding its product and content offering in sports such as tennis, football and basketball.
IMG ARENA’s portfolio spans more than 70 rights holders, covering approximately 39,000 official data events and 30,000 streaming events across 14 global sports.
Additionally, the transaction includes high-profile properties such as Wimbledon, the US Open, Roland-Garros, Major League Soccer, the EuroLeague and the PGA Tour.
Consequently, Sportradar consolidates its presence in the tennis, basketball and football markets, sports that represent around 70% of global betting.
Strategic benefits of acquisition
The transaction brings a number of immediate and long-term benefits. First, it enhances Sportradar’s adjusted EBITDA margins, aligning with a disciplined investment approach. Second, it accelerates revenue, adjusted EBITDA and cash flow growth.
The financial structure is unique: Sportradar will have no payment obligations, while Endeavor will contribute a total consideration of US$225 million, including US$125 million to Sportradar and up to US$100 million in upfront payments to rights holders.
Carsten Koerl, CEO of Sportradar, said: “Our success is driven by our extensive sports coverage, diverse portfolio and cutting-edge technology. With this acquisition, we are confident of maximizing our return on investment and unlocking new growth opportunities.”
Koerl further highlighted that the transaction structure accelerates revenue and cash flow, in addition to being immediately beneficial to margins.
Next steps
The transaction is expected to close in the fourth quarter of 2025, subject to regulatory approval and satisfaction of closing conditions. UBS Swiss Financial Advisors acted as exclusive financial advisor, while Brandl Talos was responsible for transaction advisory.
More details will be released during Sportradar’s earnings call and at Investor Day on April 1.
About Sportradar
Founded in 2001, Sportradar is a leading sports technology company, delivering immersive experiences for fans and bettors. With strategic partnerships including the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and the Bundesliga, the company covers around one million events annually.
Additionally, Sportradar promotes sporting integrity through its Integrity Services division, advocating a safe environment for all involved.
