The American Gaming Association (AGA) released this Tuesday (4) its annual estimate for betting on Super Bowl LIX, adopting a different approach compared to previous years.
According to the AGA, US sports bettors must legally move a record $1.39 billion in Super Bowl LIX. The matchup between the Kansas City Chiefs and Philadelphia Eagles will take place at the Caesars Superdome in New Orleans on Sunday.
However, comparing this figure to previous AGA projections is challenging. In the six Super Bowls prior to the repeal of PASPA, the association calculated the total volume of bets, including both regulated bets and those made on unofficial platforms, such as traditional pools between friends and family.
Check out the projections by year:
- 2019: 22.7 million adults, US$6.0 billion
- 2020: 26 million adults, $6.8 billion
- 2021: 23.2 million adults, US$4.3 billion
- 2022: 31.4 million adults, US$7.61 billion
- 2023: 50.4 million adults, US$16 billion
- 2024: 68 million adults, US$23.1 billion
The AGA highlights that the forecast of US$1.39 billion in legal bets is a record. However, this amount still represents a fraction of the total traded in all forms of betting on last year’s Super Bowl.
Currently, 38 states and Washington, D.C. allow regulated sports betting on physical and digital platforms.
Impact of the regulated market
“No event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal activity reflecting its widespread appeal,” said Bill Miller, president and CEO of the AGA.
“This number highlights the positive impact of the legal market — from protecting consumers to generating tax revenue that benefits communities across the country — while improving the gaming experience for everyone.”
Methodology for estimating bets on Super Bowl LIX
The AGA explained its methodology for estimating Super Bowl LIX: “The estimate only includes bets placed within U.S. regulated jurisdictions. Previously, the AGA used public research to calculate the total volume of betting, including illegal platforms and casual bets.”
“With the expansion of regulated betting in many states, we now analyze historical revenue data and other trends to calculate legal projections for major sporting events.”
Last Tuesday, the main regulated bookmakers in the US indicated the Chiefs as favorites by 1.5 points, except at Caesars, which had the line at Chiefs -1.
Finally, the AGA, which has represented the casino industry since 1994, reinforced its commitment to responsible gaming. In the statement, the association highlighted the partnership with former New Orleans Saints running back, Mark Ingram II, who will promote the “Have A Game Plan. Bet Responsibly” campaign throughout the week.
