The sports betting market is growing rapidly, becoming one of the main global entertainment. However, this highlights the need for practices that guarantee security for players and transparency for the sector. See what PayBrokers and Sportradar are developing in partnership regarding responsible gaming.
Technology and education in the campaign
Edson Lenzi, founder of PayBrokers, highlights: “Gaming responsibly is not just about maintaining balance; it is a commitment to practices that prioritize player well-being and the integrity of the industry.” The statement reflects the purpose of the new Responsible Gaming campaign, developed by PayBrokers in partnership with Sportradar.
The campaign aims to raise awareness among players about the importance of setting limits, keeping entertainment balanced and avoiding excesses. Through modern media such as audio, online banners and Digital Out of Home (DOOH) Media, messages are conveyed widely and effectively.
One of the highlights is the audio spot produced with Sportradar’s Gen-AI technology, which is now available to customers of Ad:s, the company’s advertising platform. This innovation demonstrates how artificial intelligence can be used to reinforce ethical values in the iGaming market.
About PayBrokers
PayBrokers, known for its efficient payment solutions, strengthens its leadership by joining Sportradar. The objective is precisely to build a more ethical, innovative and sustainable market.
In other words, the partnership is not just a campaign, but a shared future vision. Thus, it represents the companies’ commitment to creating a safe and balanced betting environment.
PayBrokers’ Responsible Gaming campaign marks an important moment in the sports betting sector. Thus, more than a one-off action, it reinforces a lasting commitment to sustainability and transparency in iGaming.
Therefore, with advanced technologies and an educational focus, the partnership between PayBrokers and Sportradar shows that it is possible to transform the betting market into a safer and more responsible space. This is the direction towards a more ethical and balanced sector, where fun and responsibility go hand in hand.
