FanDuel announced a strategic partnership with the Professional Women’s Hockey League (PWHL). The agreement establishes the company as the league’s official sports betting partner and exclusive in-app game streaming in the United States.
Therefore, this initiative promises to revolutionize the fan experience, allowing them to watch and bet on PWHL matches. Everything done directly through the FanDuel app, all on a unified platform.
Up to 90 Games and Bets on the Same Platform
The partnership will guarantee the live broadcast of up to 90 games, including regular season and playoff matches. According to FanDuel, fans will have easy access to PWHL content, as well as a wide range of betting options, such as player support bets, novelty markets and same-game parlays.
Dale Hooper, general manager of FanDuel Canada, highlighted the significance of the agreement: “FanDuel is proud to partner with the PWHL and support the league’s incredible athletes. This partnership is about creating a new era of fan engagement. That is, increase the visibility of women’s professional sports.”
The main objective of this collaboration is to increase the visibility of women’s professional hockey and strengthen public engagement with the sport. This action reflects a growing trend in the sector to bet on women’s leagues to attract new audiences and diversify the sports betting market.
Additionally, FanDuel reinforced its commitment to responsible gaming, offering tools such as deposit limits and betting control. These measures seek to ensure a safer and more conscious experience for users.
Other FanDuel Partnerships
This is not the betting platform’s only initiative to expand its presence in the sports universe. Recently, the company signed an agreement with Euroleague Basketball. Through it, one game from each round of the Turkish Airlines EuroLeague will be broadcast exclusively in the US on FanDuel TV Extra and FanDuel TV+, the brand’s free OTT platform.
Therefore, with partnerships like these, FanDuel continues to consolidate its leadership in the iGaming and sports betting market, connecting fans to sports in an innovative and interactive way.
