Sports data and live streaming provider Stats Perform has acquired exclusive video rights to betting on the Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL).
This long-term agreement allows the company to distribute live video streams to international bookmakers licensed outside the UK.
This partnership marks Stats Perform’s debut in offering Scottish football video content. The content will be available through the provider’s Bet LiveStreams service.
The contract covers the Men’s Premiership, Women’s Premier League, Championship games, League One, Scottish League Cup, SPFL Trust Trophy and SWPL Cup.
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Neil Doncaster, SPFL group chief executive, celebrated the partnership. “Stats Perform’s team and technologies are endorsed by the world’s leading sports federations, as well as billions of fans.”
“Their experience as pioneers in live sports broadcasting for licensed bookmakers means our fans will also enjoy a wealth of innovation in that world.”
Fiona McIntyre, managing director of SWPL, highlighted the importance of the agreement: “This partnership represents an innovative step and another milestone for SWPL. It is the first partnership of its kind in relation to women’s football in Scotland.”
Andrew Ashenden, director of betting at Stats Perform, highlighted: “The SPFL group, with the SPFL and SWPL competitions, brings another relevant set of football betting rights to our package. Its teams, players and historic rivalries are very popular with fans.”
Stats Perform continues to expand its portfolio, which already includes renowned leagues such as the Premier League, La Liga, Ligue 1, Serie A and Bundesliga. Additionally, the company maintains agreements with other sports organizations, such as the International Cricket Council and the Women’s Tennis Association.
