Sportradar is set to further transform the betting landscape with the launch of micromarkets, the next generation of live betting products, on leading sports, opening up new revenue streams for operators.
In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micromarkets for ATP tennis matches this October.
This exclusive partnership marks another step in offering more granular and engaging tennis betting options. The company currently offers micromarkets in other popular sports, including football and table tennis.
Leveraging TDI’s advanced artificial intelligence (AI) and deep tennis data, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match.
Sportradar’s exclusive micromarkets
The result is eight distinct micromarkets that are expected to generate approximately 1,500 new betting opportunities per match.
Exclusive to Sportradar, ATP tennis micromarkets include:
- The next break point
- The next serve will be an ace, rally or double fault
- Who will serve the next ace
- All point results (Player 1 Winner; Player 1 Error; Player 2 Winner; Player 2 Error)
- Total hits at one point
- Type of last shot (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP of Odds Services at Sportradar, said: “The introduction of micromarkets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide customers with unparalleled opportunities to engage fans and generate new revenue on hugely popular betting sports. like tennis.”
Therefore, Sportradar is ready to expand micromarkets even further with the addition of football, baseball, basketball and ice hockey. All this in the first half of 2025.
Additionally, it is important to note that microbetting is a form of live betting that allows operators to offer bets on specific, short-term outcomes within a game or event.
