48% dos brasileiros escolhem casas de apostas que facilitam retirada dos ganhos
Foto: FreePik

In the last two years, the online betting sector in Brazil grew by more than 430%, according to a study carried out by Datahub, a Big Data & Analytics platform.

Furthermore, Brazil is currently the fourth largest market in the world for the gaming sector, as revealed by a recent survey carried out by the International Betting Integrity Association (IBIA) and the Brazilian Institute of Responsible Gaming (IBJR).

The growing offer and competitiveness in the market require players to have the best experiences to win the loyalty of bettors. The ease of withdrawing winnings is the main argument when choosing between different betting sites, according to 48% of Brazilians consulted by Zimpler.

Ease of collecting money from bets attracts players

Technology is a differentiating aspect when it comes to moving money online, as 46% of respondents mention the ease of use of the platform as a key factor.

Regulatory compliance is an aspect considered by a large number of Brazilians (33%), as is the fact that the betting platform is a renowned and reputable website (37%).

In other words, both topics surpass the preferences of Brazilian bettors in relation to other issues, such as the variety of betting options beyond sports, which is important to 27% of them.

Betting data

  • 37% of bettors switched betting sites due to long payment processes when placing a bet or cashing out. Optimizing the user experience is crucial to being competitive as the online gaming market expands in Brazil.
  • 34% of people who bet online do so more than once a week in Brazil. This was revealed by a recent survey of more than 800 participants, conducted by Zimpler, a European instant payments processor that promotes secure and accessible transactions for everyone.
  • 37% of survey participants stated that they switched betting sites due to long payment processes when placing a bet or during withdrawal.

“The online gaming market is facing a crucial moment of expansion in Brazil, and offering maximum guarantees of secure and instant transactions becomes a fundamental element for companies that want to be successful in the country”, explained Johan Strand, CEO of Zimpler.

“Therefore, the user must have the best experience possible. so, it must adapt to the preferences of local bettors, always with high quality guarantees and easier processes when making instant deposits and withdrawals of winnings”, he added.

48% of Brazilians choose betting houses that facilitate withdrawal of winnings
Image: Freepik

Challenges to be overcome in the Brazilian market

One of the most frequent problems that bothered Brazilian bettors consulted by Zimpler was the delay in the transaction process (18%), followed by those who did not feel safe placing a bet because the site did not seem completely trustworthy (17%).

Thus, other problems mentioned with lower incidence by interviewees were the difficulty of using the platforms, delays or interruptions in the payment process and the lack of customer service when facing these problems.

“Speed, simplicity and security are fundamental to success in a market as difficult and competitive as online betting in Brazil. Companies should not neglect these points to grow in the country”, added Strand.

IBJR data shows that Brazil has all the conditions to achieve a high channeling rate (percentage of players who bet on regulated sites) and tax returns of US$2.3 billion in GGR (Gross Gaming Revenue) by 2025.

“In this context, having a payments platform that adapts to complex or evolving regulatory environments is essential to succeed in a sector as competitive as online betting,” he concluded.