La Liga, responsible for organizing the Spanish Championship, reached a new agreement with Luckia, which became its main gaming and entertainment partner.
As part of the deal ahead of the new season, Luckia has secured a three-year international deal where it will actively promote itself as an international sponsor of the league in Spain and Mexico.
La Liga sees Luckia as a Spanish giant
José González, President of Luckia, highlighted the importance of this sponsorship to reinforce the brand’s presence in Spain and promote it in the eight international markets where Luckia operates.
González stated: “This agreement reinforces Luckia’s commitment to sport, teamwork, perseverance and excellence. Typical football values.”
Luckia will also activate its brand by promoting through La Liga’s digital assets, including:
- La Liga EA Sports Competitions
- New Hypermotion rights for both countries
Jorge de la Vega, CEO of La Liga, supports this sponsorship deal with Luckia, a “Spanish giant” that employs 2,500 staff in eight countries.
He said: “We are convinced that this collaboration will bring us even closer to our followers in Spain and Mexico. I am sure that together we will continue to create a safe and responsible entertainment environment.”
Luckia concluded its sponsorship announcement with CMO David Plumi reaffirming the company’s commitment to promoting safer gaming.
Plumi highlighted that the Spanish league’s digital audience reaches 200 million followers on social media around the world. There are 16 platforms and in 20 different languages.
“Joining the best football league in the world marks a new era for Luckia,” said CMO Plumi. “Our company is undergoing enormous international expansion, and this agreement solidifies our position as a market leader in Spain.”
