After intense debates, the main entities in English football revealed a new code of conduct for partnerships with betting platforms. The Football Association (English Football Federation) wants to standardize and regulate these associations, benefiting society and responsible gaming.
Football Association will create communication channels
The manual will apply to clubs linked to the Football Association (FA), including:
The new rules aim to limit the exposure of betting sponsors in stadiums and on match days, recommending that disclosure be restricted to clubs’ websites and social media. Furthermore, the code introduces measures to promote social responsibility.
In other words, clubs must offer guidance to players on:
- Betting risks
- Clarify agreements with sports betting companies through official disclosure channels.
Promoting social development
The new code of conduct also establishes the requirement that part of the funds arising from these sponsorships be directed to charitable organizations. Thus, teams and bookmakers will be:
- Promoting sport
- Helping with social development
This will ensure that the financial benefits of partnerships also contribute to public causes.
The review, which lasted almost three years, resulted from growing concerns about the presence of betting brands in football. The Premier League had already decided to ban the display of these brands on shirts in the coming seasons, and the new code is a further step in regulating the sector.
Therefore, with the implementation of these standards, it is expected that English football will move forward in promoting a more responsible and beneficial relationship with betting platforms. This will ensure a positive impact on the sporting community and also on society.
