DraftKings has signed an agreement to become the official sports betting and daily fantasy sports (DFS) partner of the Women’s National Basketball Association (WNBA).
This partnership grants the company intellectual property (IP) rights to the league. Additionally, the group gains exclusive access to marketing, activation and hospitality opportunities.
Thus, the company will use official WNBA data and gain greater visibility on the league’s digital and linear media platforms.
Fan growth and engagement
Naismith Basketball Hall of Famer and DraftKings ambassador Lisa Leslie expressed her excitement about the partnership.
“Having worked alongside DraftKings and the WNBA, I’m thrilled to see these innovative brands come together and further increase the excitement and visibility around women’s sports.
The WNBA is rapidly expanding its reach and DraftKings has an unparalleled ability to drive even more fan engagement. I look forward to seeing DraftKings elevate the WNBA fan experience amid this record-breaking season.”
Draftkings’ commitment to league expansion
Matt Kalish, president of DraftKings North America, commented on the positive impact the WNBA has had on the world of sports.
“The WNBA has seen tremendous growth, which continues to be a bright spot in the world of sports. We are proud to support the league in its efforts to continue growing the game.”
Kalish added: “It’s a priority for us to deliver the most engaging WNBA content to DraftKings platforms, and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans. ”
Ultimately, this partnership reflects the betting company’s commitment to supporting and promoting the growth of women’s sport. Thus, offering fans an improved and more interactive experience.
