If you’re an operator looking to gain market share in Brazil or solidify your presence, the upcoming summer season could be your golden opportunity, as long as you ensure your platform is ready for what’s to come.
In addition to the Olympics in Paris, there are a number of major sporting events that operators need to consider if they want to generate as much revenue as possible this summer.
Sports to Watch This Summer
At Novusbet, we ensure operators attract and retain a broad audience across 50+ sports. But do you know exactly which sports you should focus on?
- Football. Football is, without a doubt, the most popular sport in the betting world, especially in Brazil. Make sure your platform features key events such as the Champions League final (June 1), Euro 2024 (June 14 to July 14) and Copa América 2024 (June 20 to July 14 ).
- Tennis. Tennis will be a hit this summer, with the prestigious Wimbledon tournament taking place between July 1st and 14th and the US Open Tennis starting on August 26th.
- Basketball. Basketball fans will eagerly watch the NBA Finals, and, of course, the Olympics held in July and August.
- Motor Sports. Motorsports enthusiasts will be excited about more than 30 high-speed events this summer, such as the Monaco Grand Prix, the 24 Hours of Le Mans and the upcoming MotoGP and Formula 1 races.
Why Real Life Sports Matter to Casino Operators
During major sporting events, many casinos see their numbers drop by as much as 20%. However, data shows that the highest retention rates are among those who combine sports betting with fast-paced casino games.
This is because sporting events create a buzz that captures everyone’s attention, attracting both avid sports fans and casual spectators who may also engage in casino gaming.
So, don’t get left behind and prepare your platform effectively. Combining sports with casino games will help you maximize the upcoming sports season.
Novusbet operators ensure they are ahead of the competition with over 130,000 live and pre-recorded events and access to 10,000 casino games.
How to know if you’re prepared for the sports season
- Your Sportsbook is up to date. Including all major events and offering a wide range of betting options. So, at Novusbet, we discovered that some of the most popular features among the Brazilian market are the points draw, the two-goal advantage and the increased odds, among others. Do you have them available?
- You know which events to promote. Plan targeted marketing campaigns to highlight upcoming events that will attract punters to your platform.
- User experience is not left behind. Their platform offers live updates, live betting options, and real-time data on their platform. Tip: Make sure your platform has features like 1-Click Bet, Bet Maker or Bet Insurance. Then contact Novusbet’s expert operations manager, Cosimo Suppa, to gain in-depth knowledge of these features.
- Keep promotions in mind. Offer special promotions or bonuses for bets placed on these big events to encourage users. Therefore, Novusbet’s gamification tools, including tournaments and missions, are a standout product – be sure to keep them in your offer!
Are you lost on how to make the most of these big events or need help planning the best strategy to make your business really grow? Email Novusbet now and the team will help you.
