Sportradar e ATP se unem para lançar o ‘Futuro das Apostas em Tênis’

Sportradar and Tennis Data Innovations (TDI), a specialist joint venture vehicle of ATP and ATP Media, have entered into a multi-year agreement that provides the sports technology company with global data and streaming rights for betting, and media data rights, to all ATP Tour and ATP Challenger Tour events.

The partnership will focus on driving the commercial growth of the sport and increasing fan engagement opportunities in the downstream market through the development of new betting and media products.

Commencing in December, Sportradar’s ATP Service+ suite of solutions offers new and dynamic ways for fans and bettors to engage with tennis through next-generation value-added products and services that utilize previously unavailable deep data.

ATP Service+ features include augmented streaming, transformative live broadcasts with immersive 3D animations, expanded in-play betting markets, short video highlights and a range of personalized and targeted betting products to drive sports betting performance for the Sportradar’s global network of operator customers.

Partnership to create products for the media

Sportradar will also work with TDI to create media products, featuring statistical analysis and deeper insights to inform and entertain fans, as well as utilize Sportradar’s OTT solution to stream live coverage of the ATP Challenger Tour.

Additionally, the creation of a Tennis Innovation Lab will address emerging opportunities to support the ATP’s vision of establishing tennis as the most technologically advanced sport in the world.

Sportradar will provide integrity services for all ATP Tour and ATP Challenger Tour events to protect competitions against the threat of match-fixing and betting-related corruption, including monitoring and addressing integrity threats and risks through due diligence and support the investigation.


TDI CEO David Lampitt said: “This opportunity is a milestone in realizing our growth ambitions and delivering on our commitment to taking the fan experience to the next level.”

“In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more engaging and entertaining experience.”

“The partnership will be a catalyst for innovation to create unique opportunities for growth in new global markets. Our goal is to not only deliver great improvements for our existing fans, but also attract a generation of new fans to the game,” he added.

While Sportradar CEO Carsten Koerl stated: “As a leading sports technology company, we are ideally positioned to deliver on ATP’s ambitious growth plans.”

“This truly collaborative partnership will result, through the application of technologies such as computer vision and Artificial Intelligence, in the creation of engaging products and services as part of our ATP Service+ offering.”

“This will allow us to effectively monetize the relationship while offering new ways for bettors and fans to experience the sport of tennis,” added Koerl.

About Sportradar

Sportradar Group AG, founded in 2001, is a leading global sports technology company that creates immersive experiences for sports fans and bettors.

Positioned at the intersection of the sports, media and betting sectors, the company provides sports federations, media outlets, consumer platforms and sports betting operators with the best range of solutions to help grow their businesses.

As a trusted partner of organizations such as the NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers around one million events annually across all major sports.

With deep relationships and industry experience, Sportradar is not only redefining the sports fan experience, but also protecting sports through its Integrity Services division and championing an integrity-driven environment for everyone involved.