The National Advertising Self-Regulation Council, known as Conar, recently issued an important circular. This document aims to guide advertising in the growing sports betting market.
The initiative, under the leadership of Sergio Pompilio, president of Conar, reflects a significant step in regulating the sector.
Legislation and reactions in the world of football
Conar‘s circular is based on specific legislation: bills 13,756 and Provisional Measure 1182. Both establish clear guidelines for the operation of sports betting companies in Brazil.
At the same time, a notable movement occurred last week. More than 30 Brazilian football clubs signed a joint letter. They expressed opposition to Amendment 38 of the Bill, which imposes restrictions on bookmaker sponsorship of national clubs and athletes.
The clubs appeal to the Senate Sports Committee for a reevaluation and possible repeal of the amendment.
Conar guidelines for responsible advertising
Although Conar‘s text does not directly mention Amendment 38, it provides valuable recommendations. These are essential to ensure responsible advertising in the sports betting sector:
— Prohibition of false statements about the nature and results of bets. — Discouraging excessive betting activities. — Protection of children and young people, preventing their participation in advertisements. — Inclusion of age restriction warnings (“18+”) and warning messages, such as “Play Responsibly”. — Encouraging self-regulation in sector advertising.
Future guidelines and the importance of self-regulation
Conar also announces that a working group is developing a more detailed framework for responsible advertising in the sports betting sector. The new rules, promised soon, will be released after approval by this group.
This movement highlights the importance of self-regulation as a tool to maintain integrity and ethics in advertising, especially in a sector as dynamic and influential as sports betting.
Conar’s initiative
This is an important milestone in the regulation of sports betting advertising in Brazil. It not only guides companies in the sector, but also reflects a growing concern with ethics and social responsibility.
At the same time, the reaction of football clubs highlights the complexity and relevance of this topic in the national sporting and advertising scene.
Expectations now turn to Conar‘s future guidelines, which promise to bring even more clarity and direction to sports betting advertising in the country.
