Just 10 months away from the Paris 2024 Olympic Games, the Brazilian Volleyball Confederation (CBV) has a new co-sponsor: Bet7K.
The sports betting company will be a partner of national volleyball in the final stretch of the Olympic cycle, until December 2024, with actions that include the naming rights of the Superliga 23/24 and the Brazilian Beach Volleyball Circuit 2024.
The news was announced at an event in São Paulo, this Monday, 25th, which was attended by Olympic medalist Virna, bronze in Atlanta 1996 and Sydney 2000, and Dante, owner of three medals (gold in Athens-2004 and silver in Beijing-2008 and London-2012).
“CBV counts on its partners as an important pillar of our athletes’ achievements on the court and on the beach. Bet7K arrives to join forces at a very important moment, less than a year away from the Paris Olympic Games”, stated Radamés Lattari, president of CBV.
“We are very happy with this partnership and we are sure that the Bet7K Superliga and the Bet 7K Brazilian Beach Volleyball Circuit will be a success”, he added.
Bet7k’s debut as a co-sponsor of CBV took place on Sunday, the 24th. The company had its brand displayed in a festive game bringing together Olympic medalists from various generations, from the court and the beach, on a ferry on the Pinheiros River, in São Paulo ( SP). The action was part of the COB Expo activities, organized by the Brazilian Olympic Committee (COB).
In addition to the Superliga and the Brazilian Beach Volleyball Circuit, Bet7k will name the Superliga B 2024, the Copa Brasil 2024 and the Supercopa 2023, in addition to having its brand displayed on the uniforms of the national teams. The sponsorship deal was brokered by Heatmap.
“Bet7k’s co-sponsorship is strategic for CBV. It is a partnership that is not limited to one competition, but encompasses the entire volleyball ecosystem. We will work on several fronts, adding value to our partners and the CBV brand, always seeking, of course, to raise the level of excellence in national volleyball”, explains Henrique Netto, Commercial Director at CBV.
“It is with great pride that we announce Bet7k as the biggest supporter of Brazilian volleyball, a sport that has given us so much joy and continues to mobilize fans across the country,” said Bet7k CEO, Talita Lacerda.
“Our platform is the ideal place for true sports lovers, with all CBV competitions available, in addition to the National Team matches, whether on the court or on the sand. May this partnership be filled with many victories for Brazil”, added Talita.
“Volleyball is the second most practiced sport in the country, as well as a reference when it comes to management and pride for Brazilians for all the titles won”, declared Renê Salviano, CEO of Heatmap.
On the market since 2022, Bet7k offers its users a broad scenario, which includes several sports, such as football, basketball, tennis, volleyball and eSports.
With innovation and professionalism, the site has an intuitive platform, which allows you to place bets on live events, in addition to offering a wide variety of pre-game betting options.
On the national scene, the company supports the Jovem Pan network and BandSports, in addition to having already formed partnerships with clubs such as Mirassol, Bangu and Athletic, in addition to Flamengo and Botafogo in Beach Soccer.