Sportradar anuncia parceria com a Seleção dos Estados Unidos
Sportradar anuncia parceria com a Seleção dos Estados Unidos.

Following a competitive selection process, U.S. Soccer today announced a long-term, global partnership with Sportradar to enhance and expand the distribution of the federation’s data and content around the world, bringing them to a wider audience.

Under the terms of the agreement, for both the US and international markets, Sportradar has exclusive rights to collect, license and distribute the federation’s official betting data and media.

In addition, the company has gained exclusive distribution rights to broadcast live U.S. Soccer matches for sports betting purposes, available outside of the United States.

Sportradar’s official designation will enable U.S. Soccer to market its data and content around the world, leveraging Sportradar’s global network of over 900 regulated betting operators and 350 media clients.

U.S. Soccer and Sportradar will also collaborate to develop unique data-driven solutions to deepen existing fan relationships, attract and engage the next generation of national team supporters, and increase monetization opportunities, driving further growth.

The agreement covers more than 111 matches per year in United States Men’s (USMNT) and Women’s (USWNT) National Team competitions, including the SheBelieves Cup and Lamar Hunt U.S. Open Cup.

The agreement comes at a crucial time for soccer in the United States, as several major global soccer events featuring the USMNT and USWNT teams will be staged in the country, including:

  • 2024 Copa America;
  • 2024 Concacaf W Gold Cup;
  • 2026 FIFA World Cup;
  • 2028 Olympic Games.

Additionally, U.S. Soccer has teamed up with the Mexican Football Federation to launch a joint bid to host the 2027 FIFA Women’s World Cup.

U.S. Soccer will also use Sportradar’s Integrity Services to monitor wagers through its Universal Fraud Detection System (UFDS), Intelligence and Investigative (I&I) Services, Integrity Audit and Education and Prevention, including anti-fraud workshops. results manipulation.

Eric Conrad, Executive Vice President of Strategic Partnerships and Content at Sportradar, said: “The profile of football globally, both men’s and women’s, is at an all-time high.”

“At this important time for the sport, this partnership reflects the shared commitment we have with U.S. Soccer to bring the sport to a wider audience, both nationally and internationally.”

“We know that when fans place bets on a game, their interest in the sport increases. I am confident that our scale, technology and market leadership will position us to effectively monetize these rights, with a strong focus on creating future value “, added Conrad.

“Partnering with Sportradar is huge for U.S. Soccer,” said Ross Moses, Vice President of Commercial Developments for U.S. Soccer.

“The incredible youth and diversity that power the USMNT and USWNT teams is equally evident in our fanbases, and this is an obvious area – not just in the game, but technology more generally – to accelerate the growth of our sport and connect new partners to important growth demographics”.

“It is widely recognized that the next four years represent an unprecedented opportunity for American football, and partnering with an industry leader like Sportradar lays an incredible foundation for U.S. Soccer to protect the integrity of the sport while engaging in a competitive marketplace. and rapidly evolving,” added Moses.

The agreement with U.S. Soccer follows the recent announcement of Sportradar‘s agreement with CONMEBOL and further demonstrates the company’s commitment to being an innovative partner in sports technology and soccer betting, driving new revenue, engaging fans and protecting competitions.