The story of Ronaldo Nazário every fan already knows. Last Monday, the 21st, Betfair launched the Ronaldo no Multiverso campaign – RonaldoVerso – on its social networks.
The idea is to show how the fate of the Brazilian idol, three times best in the world and champion in two World Cups, would have been if he had chosen another path?
Produced and conceived by Octagon Latam in partnership with producer Umbrella, the video shows the moment when Ronaldo swings through the multiverse of his life, as if the star had gambled and followed other paths for his career, but always with outstanding results, as well as How was your career as a football player?
In the campaign, it is possible to see what Ronaldo would be like if he had become a doctor, actor, engineer, delivery man and even being a player for the Argentina national team.
A curiosity of the campaign is that the actor who appears in the video playing Ronaldo in the multiverse is his own brother, Nilo. After looking for doubles of the Betfair ambassador for the role, the agency ended up finding the ideal man for the action in the star’s family.
“I love working with Betfair and I really believe in the project it has for Brazil, encouraging and supporting football and the fans”, said Ronaldo.
“The company is a global leader in its category and I, as an ambassador, am happy to have the talented team at Octagon at the forefront of the conception and execution of the idea”.
“Even more for the unprecedented feat of having my brother as a double in a campaign. How has no one thought of this before?”
About Betfair
One of the largest online sports betting providers in the world, Betfair is the official sponsor of the Cruzeiro and Palmeiras teams.
The company, founded in London (ING) in the year 2000, pioneered the provision of peer-to-peer betting and manages a complete suite of sports betting, entertainment events and online gaming products for over four million major customers. over 18 worldwide.
Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users.
Betfair is licensed to operate online betting and other gaming in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
