The renowned sports betting brand Esportes da Sorte signed an agreement with the São Paulo Football Federation, under the coordination of LiveMode, to become a sponsor next year.
As part of this collaboration, the brand will have access to exclusive benefits within the competition, ranging from in-stadium elements to match broadcasting.
With a series of innovations outlined in the contract, Esportes da Sorte will enjoy exclusive privileges related to the property called “Substitução”.
Providing you with a platform to promote your brand in all broadcasts carried out by the various Campeonato Paulista rights holders.
This will allow for significant and consistent exposure throughout the tournament.
A considerable portion of the achievements were made possible thanks to the joint management of match production and stadium properties by the Paulista Football Federation.
Esportes da Sorte already experienced the sponsorship of Paulistão in the previous season and chose to extend this collaboration to the year 2024.
The Executive Vice President of Marketing for the Paulista Football Federation, Bernardo Itri, commented: “We are excited to continue our journey with Esportes da Sorte as our sponsor for Paulistão 2024.”
“Our partnership has been marked by exceptional results and joint innovation. The addition of the Replacement super-property will open up new horizons in how sponsors can engage with our passionate audience,” added Itri.
Ícaro Quintero, Chief Operating Officer of Esportes da Sorte, said: “Paulistão is the main football championship in Brazil from January to April and a unique showcase for our brand and its values”.
“We are happy to sign this partnership for the second consecutive year, we have closely followed the growth of the Campeonato Paulista and affirmation as the main state championship in Brazil and we want to be together as partners in this process”, concluded Quintero.
About Esportes da Sorte
In football, Esportes da Sorte sponsors ten clubs (Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE.
It also sponsors the Flamengo eSports team.
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, influencer Virginia and singer Zé Felipe.
He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
