Betnacional recently announced yet another signing for its group of stars: the singer Ludmilla.
In addition to being a sports betting brand ambassador, the artist also starred in a special campaign focused on the Women’s World Cup.
The action extols the strength of women with the motto “Bet das Brasileiras“.
The campaign, created by Lean Agência, featured recordings on lowland soccer fields in the city of São Paulo, and features the concept “Strength that inspires”.
In this way, the campaign is being shown on open and closed TV channels, portals, social networks and out-of-home media.
Interestingly, Ludmilla herself tried to shine on the field before choosing to pursue a career in music.
“Changing course is an act of courage. My B side took me closer to football than I ever thought. I carry in my chest the prophecy of a future full of possibilities. I raise flags and nothing shakes me”, highlighted Ludmilla, during the film.
“The campaign is pure Braziliann spirit. A real and inspiring Brazilianness that Ludmilla, a symbol of female empowerment, represents so well”, commented Newton de Oliveira Neto, CMO of the NSX Group.
Betnacional sports partnerships
Currently, Betnacional sponsors the Náutico, Sport, Santa Cruz, Vitória, Ferroviária, Remo and Paysandu teams, and the eSports organizations FURIA, O Plano and B4 Esports.
In stadiums, the company has its brand displayed on advertising boards for games in different state championships and is a sponsor of the 2023 football season on Rede Globo.
In addition, the operator is one of the sponsors of the 2023 Women’s World Cup at Grupo Globo.
The bookmaker also acquired the naming rights of this year’s State of Rio de Janeiro.
2023 Women’s World Cup
The World Cup started on the 20th of June and ran until the 20th of August. However, the edition has already entered the history of women’s football for two reasons.
This is the first Cup contested by 32 teams, as well as hosted in two countries (Australia and New Zealand).
The Brazilian team debuted beating Panama by 4-0. The next match, therefore, will be against France this Saturday, 29.
In this way, the team closes the group stage against Jamaica.
