Playmaker Capital In, the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, has issued a statement in support of the Brazilian government‘s decision to edit the sports betting PM.
The provisional measure defined specific rules for the betting market in the country.
Effective immediately, the order will begin taxing sports betting operators’ revenue generated in Brazil, resulting in a safe and competitive market in Latin America’s most populous country.
Brazil is Playmaker’s largest and most engaged audience in Latin America
Through Futbol Sites, Playmaker owns and operates the sports media brands Bolavip, Fanaticos and Antenados no Futebol, ranked as the 1st, 2nd and 11th most visited sports websites in Brazil.
In 2022, Bolavip Brasil generated more than one billion sessions on the web. Additionally, Bolavip and Fanaticos collectively have 26 million followers across all major social media channels.
According to data from Similarweb, Brazil was the number one ranked country for sports betting related web visits between January 2021 and October 2022, accounting for approximately 10.5% of the category’s worldwide traffic.
With the growing interest in sports betting in Brazil, the country has the potential to become one of the biggest sports betting markets in the world.
As a leader in digital sports media in Brazil, Playmaker is a partner of sports betting operators looking to add customers.
Over the past year, Futbol Sites’ line of consumer-facing media brands has run numerous direct campaigns with sports betting operators in the form of odds widgets, branded content, contextual odds and much more.
“This is an important development in the continuing evolution of sports betting in the Americas,” said Jordan Gnat, CEO of Playmaker.
“As the largest digital sports media group in Brazil, we are committed to driving the growth of sports betting in the country.”
“Today marks a new beginning for this industry in Brazil, and we are incredibly excited to leverage our position in the market and our ability to deliver for sports betting operators in Brazil,” he added.
About the company
Playmaker is a digital sports media company that acquires and integrates leading fan-centric media brands, curated to deliver highly engaged audiences from sports fans to tier-one advertisers, betting operators and federations and leagues.
The company delivers authentic digital content experiences for sports fans and best-in-class results for its partners in the Americas.
