With the sector’s popularity skyrocketing, data analysis in B2B sports betting has become indispensable to increase the chances of winning.
After all, betting on sports is being seen as something fun and very profitable by more and more Brazilians.
With the regulation of the sports betting sector about to be published by the Federal Government, the sector should continue to grow, mainly due to the numerous partnerships between operators and sports clubs.
For example, 19 of the 20 clubs that are in the first division of the Brazilian Championship have agreements with bookmakers.
The exception to the rule, Cuiabá, has already reached an agreement with a representative of the sector. Today, Brazilians can bet on various sports, such as football, volleyball, tennis, basketball, golf, among others.
Therefore, the intention is to combine the passion for the sport with the opportunity to have financial gains.
And contrary to what many might imagine, sports betting is not a game of luck or chance, but of probabilities.
What is Data Analytics in B2B Sports Betting
Recognizing that betting is based on probabilities, data analysis in B2B sports betting includes numbers and skills.
Because there are numerical patterns that occur in sports matches and, through them, it becomes possible to find the positive expected value.
Therefore, data analysis in sports betting is the best alternative for those who want to enter or consolidate themselves in this segment based on intelligent and profitable strategies.
And, it pays to understand the concepts related to the science of statistics and probabilities of sports tournaments.
That is, understanding how to analyze the data, histories, and other probabilities on a given event enhances competence.
Engineering, data science, analytical intelligence for sports betting, scenario simulations, risks assumed are some of the factors that are part of a data analysis in sports betting.
Those who make decisions according to these factors and do not allow themselves to be carried away solely by the passion side, tend to be rewarded for competence, since the luck factor is completely.
How to collect and analyze data in B2B sports betting
According to a study promoted by Grand View Research, the betting sector is growing at over 11% annually.
In 2020, betting moved around 60 billion dollars worldwide.
The estimate is that the global market will reach the mark of 127 billion dollars by 2027.
To improve your guesses, B2B sports betting data analysis takes advantage of the technological advancement that has taken place in sports over the last few decades.
Today, data for sports statistics are collected during the games, through cameras placed at the dispute venue, which capture passes, bids, moves and other data of each athlete.
In addition, historical information can also be useful in this context, taking into account the performance of athletes, team history, confrontations, etc.
The collected information is forwarded to equipment with analysis software installed, at the end of each event the equipment already offers the data of each athlete, in addition to discovering who was the highlight.
How to use data analytics to improve your B2B sports betting strategies
Data analysis in B2B sports betting promotes a leap in profit, investment and predictions.
This practice gives excellent results not only in soccer, but also in volleyball, fights, car racing, basketball and many other collective or individual sports.
The more accurate and complete your process is, the better your predictions will be and, consequently, your betting income.
Amidst a digital transformation that is happening rapidly, data has become a crucial element for success in the sports betting industry.
It is worth mentioning that it is possible to find a huge database and even free databases online, the great difficulty is that this avalanche of information can be disorganized and not make much sense initially.
However, from the moment they are properly organized through a reliable mechanism, the amount of data that can be obtained is gigantic and tends to make all the difference in your next move.
