Betfair acquires naming rights for the official Palmeiras podcast
Photo: Fabio Menotti/Palmeiras/by Canon

Palmeiras and Betfair extended the sponsorship contract signed in 2022. The new agreement includes the naming rights of the club’s official podcast, which is now called Palmeiras Cast by Betfair, and properties of the training center for the women’s football team and the Allianz Parque on match day for the men’s team. The current bond is valid until 2024.

“I am very happy with the success of our partnership with Betfair. She has been fundamental for the growth of our female team and, now, she will also be present in our newest communication product. With the new studio and the partnership with Betfair, I am sure that Palmeiras Cast will continue to bring good stories to our fans”, declared Everaldo Silva, marketing director of Palmeiras.

From now on, Betfair will stamp its brand on the official bus of Verdão, on signs and prisms on matchdays for the men’s team at Allianz Parque and on signs at the training center for the women’s team, in Vinhedo (SP).

In addition, the company will continue with exposure in the master property of the uniform of the women’s soccer team of Verdão and inclusion in all exclusive official digital content of the Greatest Champion of Brazil.

“We are very proud to extend our partnership with the Palmeiras men’s and women’s teams and be part of this amazing new podcast. Betfair and Palmeiras share the vision of always prioritizing the fan in everything we do. We look forward to helping bring Palmeiras fans even closer to the club,” said Kim Daly, Executive Director of Betfair International.

About Betfair

Betfair is the master sponsor of the Verdão women’s team and the official betting partner of the men’s and women’s teams. The company, founded in London (ING) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete range of sports betting, entertainment events and online gaming products for more four million customers aged 18 or over worldwide.

Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Italy, Spain and Great Britain.