According to IBOPE Repucom, in Brazil, the public that consumes NBA has increased by more than 45% in recent years. With the aim of promoting the sport, Esportudo, through Camisa 23 with the support of PlayGreen, carried out an activation focused on the modality. The action took place in the capital of São Paulo and was attended by several digital influencers who have more than 1 million followers on Instagram alone. “Organizing an event of this level about basketball is very special. Seeing people enjoying the place, getting to know us and seeing us as a reference is something rewarding. This all makes things more special, because we are trying to grow basketball in Brazil and we want to contribute for the development of the modality. Esportudo and PlayGreen exist because of our love for sport and, mainly, for basketball”, says Marcos Araujo, CEO of PlayGreen. The brands prepared the office especially for the event, with DJ Egydiio setting up the event’s sound, a screen to watch the game in the main area and three more environments prepared for the event with drinks and support from Sadia with the catering. The sportsbook Esportudo and PlayGreen recognized and congratulated the work carried out by opinion makers who contribute to increasing the reach of the sport in the country. “Working with influencers allows us to bring their audience to our projects. But that is not the main objective, the idea is that there is a mutual exchange, in which we can bring benefits, visibility and quality content to them. We like to work with them. creative people, who want to get out of the standards of how things are done, and that’s why we give them freedom to create whatever they feel like”, explains Marcos. Before the start of the match, PlayGreen’s odds pointed to favoritism for the home team, with Miami’s victory paying R$ 3 for every R$ 1 bet, while Boston’s triumph paid R$ 1.25 for each real invested . After the ball went up in the TD Garden, the Celtics confirmed the predictions and beat the Florida team by 110 to 97. Marcelo Forlani, founder of Omelete and CCXP, was present at the event and praised the action: “It’s great to be here. I’m a big fan of sports, as well as pop culture. good, I’m seeing a lot of people here with Miami, Celtics jerseys. I think this environment that the sport brings is always very positive. People need to understand that it’s not because the other team is playing against yours, that you they are enemies. They are just rivals at that moment”.
