With the imminent publication of the Provisional Measure that will define the legalization of games and sports betting in Brazil, the discussion between clubs, legislators, companies and bookmakers on the percentage that they will have to receive on future
The discussion became even more heated when the amounts to be received by the clubs as a result of their agreements with the bookmakers came up.
The UOL portal published this week an article in the Column ‘Olhar Olímpico’, which comments on the issue, through the analysis of journalist Demétrio Vecchioli.
Check out the full sports betting news below.
Crossing calculations from football clubs and bookmakers show that each of the country’s main teams would be entitled to an average of R$ 2 million per year in exchange for giving up their brands for the regulation of sports betting. The discussion at the moment is whether the negotiation is worth it.
The numbers are projections:
A 2018 law, amended in 2021, already provides for a tax of 1.63% of the GGR as compensation to Brazilian sports entities that assign the rights to use their denominations, brands, emblems, etc.
By these numbers, the transfer would be around R$ 100 million for all modalities. Clubs estimate that football accounts for around 80% of sports bets, with a portion of them involving foreign clubs.
The calculation is that between BRL 30 million and BRL 50 million a year would be distributed exclusively to Serie A clubs, with those with the greatest support and repercussion being the object of more bets and, naturally, receiving more. Hardly a single club would be entitled to more than R$ 5 million a year.
The clubs were left with two options: 1) accepting to receive an average of R$ 2 million per year in exchange for the transfer of the image or 2) authorizing the use of their brands, without government transfers, but keeping under their control a property that may be worth more money in negotiations directly with the bets.
Today, the tendency is for several clubs to opt for the second option.
The comparison is with the Caixa Lotteries, which transact a quarter of what transacts in sports betting, but transferred R$ 1.6 billion to sports. Football clubs alone were entitled to BRL 79 million last year, more than they will earn with sports betting.
