Under the agreement, Entain will pay approximately $150.0m (£120.1m/€137.0m) to take ownership of the business, plus contingent payments of up to $10.0m.
With a global audience of over 15 million active users, 365scores provides sports scores and information, editorial and social content, and a variety of free sports-focused games.
Entain said the combination of 365scores’ expertise in data-driven sports media content, along with its own global scale and platform capabilities, will provide customers with a broader offering of content and interactive experiences.
The group added that the acquisition would help unlock further growth opportunities and support its global strategic ambitions.
Jason Scott resigns
The confirmation of the deal comes after it was announced earlier this week that Jason Scott had stepped down from his role as Vice President of Trading, VIP and Retail Sportsbook at Entain to return to his native Australia.
Scott took up the New Jersey role in December 2019, having previously served as Chief Executive of Ladbrokes Australia.
Prior to that, he was commercial director at Ladbrokes.com.au for five years and worked as a bookmaker at Tatts Group whilst also racing analyst at Humbleton.
