Shirt-front betting sponsorship could be banned in Premier League (1)
Shirt-front betting sponsorship could be banned in Premier League

The Premier League is committed to banning sports betting sponsorships on the front of clubs’ shirts and expects teams to accept this measure.

As reported by ‘The Times’, the Premier League plans to ban company sponsorships of betting on the front of club shirts, allowing only use on the sleeves. Clubs are expected to support the measure as a way to avoid an eventual complete ban on gambling advertising by government legislation.

So far, there is no information about a new government regulation that directly affects sports sponsorships. However, the ministers have stated that they are willing to work together with the clubs to take measures in relation to this matter, as long as there is an initiative on the part of the teams themselves.

The coming months will be decisive for betting sponsorships

As of April, a document signed by the clubs may be released for voting and approval during the meeting scheduled for June. Then, a period of three years will be requested to implement the measure, without this resulting in violation of the contracts signed between the teams and the sports betting sites.

Currently, eight of the twenty teams that make up the Premier League have a betting company as their main sponsor. Fulham and Newcastle’s deals expire at the end of the season, while the Big Six clubs – Manchester United, Manchester City, Liverpool, Arsenal, Chelsea and Tottenham – do not have bookmakers as main sponsors.

Survey finds 47% of Premier League punters see betting as ‘part of their Saturday routine’

Last year a survey conducted by YouGov Direct into Premier League betting patterns revealed some interesting statistics about the behaviors and attitudes of British gamblers. The survey polled 1,700 British gamers on 3 August 2022, with data weighted according to age, gender, education level, region and social class. The sample of filtered sports bettors totaled 637 adults.

Results indicated that three-fifths of polled bettors, defined as people who had placed a bet on any sport in the past 12 months, were willing to place bets on the current Premier League season. Around 47% of players consider Premier League betting to be part of their usual weekend routine, with just 22% believing they can win more money than they lose.