NBA star Giannis Antetokounmpo is Betano's first global ambassador
NBA star Giannis Antetokounmpo is Betano's first global ambassador

Betano closed an unprecedented and very relevant partnership to increase its reach among the international public. The sports betting company has signed a contract with Milwaukee Bucks star Giannis Antetokounmpo of the NBA. The basketball player becomes the brand’s first global ambassador.

“I take my endorsements seriously and always look for partnerships that mean something to me. I found a great fit in Betano, not only in our shared passion for the sport, but also in our motivation and dedication to continuous improvement”, said Antetokounmpo.

According to the terms signed, the athlete from the main basketball league on the planet will participate in several Betano content and special events. In addition, he will act in community outreach campaigns for the bookmaker owned by Kaizen Gaming.

It is worth noting that the Greek player collects a number of relevant partners, such as Nike, WhatsApp, the Swiss watch brand Tissot, the headphone company JBL and Google.

Betano, in turn, was the regional sponsor of the Qatar World Cup in Europe and the FIFA Club World Cup promoted last month. In European football, the bookmaker is a partner of the three main teams in Portugal, Benfica, Porto and Sporting, being master of the last two.

About Betano

The bookmaker is an international online platform from Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.

Betano is also the sponsor of 16 football teams in Europe and South America, among them teams such as Benfica, Porto, Sporting and recently Universidad do Chile.

In Brazil, in addition to the master sponsorship of Fluminense and Atlético-MG, the house also has a presence in online and offline media, seeking to expand its position in the market since it arrived in the country in early 2021.