Dazn Bet has unveiled its latest deal with the Professional Fighters League (PFL), which will see the brand become the MMA league’s official betting partner in 2023. As part of the deal, the company’s logo will be seen on media assets and PFL cage promotions for the rest of the season – including on the big screen at each event. The betting company will also provide original content and innovative products for PFL fans.
Pete Murray, CEO of PFL, said: “We are delighted to add DAZN Bet as an official partner of PFL Europe. With Dazn Bet we have an innovative and dynamic partner who aligns with the PFL values and is committed to growing MMA globally through its premium betting products.”
James Frewin, Senior Vice President International at the PFL, added: “During its short time in the market, Dazn Bet has already proven to be extremely innovative in the betting space. This, together with its clear strategic positioning, is why We are so pleased to be working with them at PFL Europe as we continue to expand our relationship with Dazn.”
Meanwhile, Mark Kemp, CEO of Dazn Bet, commented: “It’s great to partner with PFL Europe, especially ahead of their first show this Saturday 25th March in Newcastle. As Europe’s premier MMA league, they clearly share our vision of putting innovation at the heart of what they do and we look forward to working together in PFL Europe’s inaugural season.”
The news comes after Dazn Bet signed an agreement with Playtech, allowing the company to offer the developer’s portfolio package, which includes all of its RNG casino titles, table games and live casino games.