Esportes da Sorte signed a sponsorship agreement with Estúdios Flow for one of the main podcast networks in Brazil. From now on, Flow Sport Club, Flow Games and Flow Podcast will be supported by the bookmaker.
The insertions during the interviews, the QR Code with direction to the platform and exhibitions in the backdrops and on the TV of the programs are among the counterparts of the agreement.
With more than eight million followers, Flow Podcast is among the main programs of this type of media in the country. In addition, the channels linked to Estúdios Flow interview great personalities from the universe of celebrities, sports, politics and entertainment, reaching various audiences.
“Esportes da Sorte is very proud to sponsor Estúdios Flow. It is with great pleasure that we are together with the largest network of podcasts in the country and we want to contribute to this project’s even greater success and reach. Being present in programs with a large audience is always important, as it presents our brand to millions of people”, declared Ícaro Quinteiro, CMO of Esportes da Sorte.
In 2023, the betting company also gained a lot of visibility when it became a sponsor of Big Brother Brasil, a confinement reality show promoted by TV Globo. Esportes da Sorte became the first and only betting brand to be associated with the main entertainment attraction on Brazilian TV, in addition to being one of the broadcaster’s six partners in the Libertadores of America.
About Esportes da Sorte
In football, Esportes da Sorte sponsors nine clubs (Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO and Londrina), in addition to having some athletes as ambassadors, such as Matheus Cunha and João Gomes, from Wolverhampton-ING, and Rodinei, from Olympiacos-GRE. Recently, it entered into a partnership with Copa São Paulo, Campeonato Paulista and Gaúcho Série A2.
One of the bookmakers that grew the most between 2022 and 2023, Esportes da Sorte already invests in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, with surfer Pedro Scooby, influencer Virginia and singer Zé Felipe. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.