Low6 has launched new betting games for March Madness, which are now available to operators and affiliates. More than 10 million US sports fans tune in to watch the NCAA Basketball Tournament each April. Several of them participate in competitions based on their guesses, where they try to predict the outcome of each game.
Online bookmakers are focusing on support games to attract more players, increase daily active users and engage punters with targeted promotional offers.
Gerard Laws, Marketing Manager at Clutchbet, said: “March Madness is a key event on the sports calendar for customer acquisition. By adding private leagues to the bracket, we expect even more players to participate as they challenge their friends to see who can go further in the tournament”.
Low6 provides SSO integration for web-based marketing and operator websites. Offers custom logos, in-game advertising alternatives, and CRM communications. Jamie Mitchell, CEO of Low6, added, “We are delighted to equip operators and brands with a new digital asset that drives both acquisition and retention.”
Meanwhile, as of day one of the NCAA Tournament, Low6 observed that bracket engagement was highest among those aged 31-45 – with a relatively high and positive engagement rate. Alabama is currently leading (20%) in all Low6 activations to win the NCAA Basketball Tournament.
Fans’ picks for the March Madness Final Four are Alabama (37%), Houston (23%), Kansas (20%) and Purdue (12%). The North East USA has the highest percentage of fan votes. For golf punters, Low6 will also be presenting a set of keys for its partners during The Masters week in Augusta, Georgia.
