Former footballer Dimitar Berbatov has renewed his partnership with JBO (Just Bet Online) brand, Asian sports betting and eSports operator. He will continue to act as a brand ambassador.
Berbatov will continue to star in a series of promotions and activations for one of Asia’s most reputable sportsbook. Regarded as the greatest Bulgarian footballer of all time, Berbatov’s appeal and on-field record has blended perfectly with JBO’s brand values in recent years.
Indeed, having played for Europe’s greatest football teams – including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov has formed a powerful bond with football fans across the world. JBO already has a rich offer in football and international sports, with a robust portfolio of sponsorships.
Having successfully worked with Bologna FC in the Italian Championship and secured title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the official regional partner of Olympique de Marseille in France. The brand has also previously partnered with VICI Gaming, Keen Gaming, Killer Angel, 5POWER Gaming, and 496 Gaming.
The Berbatov deal extension further highlights JBO’s progressive and ambitious expansion over the years, growing its global presence in emerging markets, strengthened by the operator’s aim to engage, educate and entertain.
JBO celebrates continuity of partnership with former Bulgarian player
A JBO spokesperson praised the top brand ambassador: “We are thrilled to have extended Dimitar Berbatov’s contract with our team as a long-time JBO brand ambassador. Dimitar is a natural performer, on and off the pitch, so we look forward to releasing more exciting promotions and broader content around this unique character and his game-wise insights.”
“Of course, there will also be the chance for our customers to get more exclusive analysis and match previews from one of the brightest minds in football. JBO intends to complement this global partnership to increase awareness and engagement around our progressive brand values in mature and developing Asian territories.”
“We are invariably looking for new creative ways to interact with our customers across digital channels and betting verticals as varied as sports betting, esports and casino. Dimitar is a fitting dream for the energy and expertise JBO is spreading across multiple local markets, raising the technological bar to elevate the game for fan experience and social traction.”
“JBO pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of the brand values, which resonate with them through fair play and creativity, helping to foster a responsible recreational community.”
Dimitar Berbatov talked about work as a brand ambassador
Berbatov, Bulgaria’s all-time leading goalscorer, added: “I am thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve been able to witness first-hand over the past two years, they are a brand that aligns perfectly with my football history and sporting passions, underscored by a desire to fuse fun with fairness and talent in the wider sport. It’s a vital combination to win any game and also entertain the crowd.”
“JBO is also a young and vibrant brand, providing a safe and secure platform for its users. I can’t support a better plot than that. As a result, I look forward to bringing more high-quality content and activities to Asian markets with my signature style and professionalism, helping fans discover new and profound ways to engage and enjoy the sports they love.” .
