Esportes da Sorte, Bahia’s master sponsor, invested in aggressive marketing during Carnival this year throughout Brazil and carried out a activitie in Salvador aimed at Tricolor fans, in partnership with the club itself.
A partner of the Carnival blocks in Salvador, the company distributed hundreds of Bahia shirts during the blocks, rewarding mainly fans who wore non-official uniforms or who were not sponsored by Esportes da Sorte.
“The idea was, in fact, to find Bahia fans who were wearing old or unofficial shirts. That is, they would be representing Bahia during Carnival, and that is already something commendable for the fan, the fact of being there during event representing what he loves”, explains Ícaro Quinteiro, CMO of Esportes da Sorte.
Esportes da Sorte became Bahia’s master sponsor as of January this year, and in addition to the main exposure on the club’s uniforms, the activations consist of actions on special dates, social networks and matchday, appearance on team properties, such as the official bus, as well as backdrops and advertising signs.
