SKS365 and Sportradar have entered into a multi-year agreement enriching the Planetwin365 betting experience with a complete entertainment package. NBA, Bundesliga, as well as tennis, Italian Serie C and Copa Libertadores are just some of the live content that is already available on the Planetwin365 sports betting platform.
Planetwin365’s live streaming service is available to registered users online and on mobile devices, but also on the company’s retail network, as part of the group’s strategy. Through the terminals, each customer can choose to watch their favorite sporting events.
Approximately 8,000 football events are covered each year: in addition to the Italian Bundesliga and Serie C, it is possible to watch the Champions League, Copa del Rey and Spanish Super Cup qualifiers, as well as competitions from around the world that are not broadcast on traditional TV channels, such as the Austrian and Swiss championships, the main tournaments in South America (Copa Libertadores, Copa Sudamericana, Recopa) and matches of women’s soccer teams.
Tennis is present in more than 20,000 events per year, while basketball offers 13,000 games annually, including – in addition to the NBA – Chinese competitions and the main ones in the Europa League. Live streaming also includes volleyball, hockey and tennis.
“The opportunity to watch live sporting events is a key element of the gaming experience,” says Troy Cox, SKS365 Chief Commercial Officer. “The agreement with Sportradar allows us to complete our offer with more than 40,000 live events every year and make available to players an integrated entertainment product that is intended to satisfy the needs of all types of customers”.
“From a preliminary analysis, we realized that this service, allowing customers to experience the emotion of the live event, had a positive impact on the business. Therefore, we are also developing the necessary technologies to make the gaming experience even more interactive both in our stores and online, following our omnichannel approach”, he added.
Director of Sportradar comments on new partnership
Stefan Debus, Senior Audiovisual Global Commercial Director at Sportradar, said: “This agreement builds on our long-standing relationship with Planetwin365 and will help create an immersive betting experience for customers old and new.”
“The addition of Sportradar’s streamed content to its website and mobile app provides a complete entertainment package to engage betting customers for longer and enable them to make informed betting choices as the sporting action unfolds. Retail streaming services will allow each store to customize their own content, creating a bespoke service with their unique customer knowledge in mind,” concluded Debus.
