HSV and AdmiralBet continue on the same path. As an exclusive and official sports betting partner, AdmiralBet has already been alongside HSV since 2019. The long-standing partnership has been extended until June 30, 2024.
Within the extended partnership, AdmiralBet is present on the premium video and LED billboards in the Volksparkstadion. The company also supports content formats on HSV’s digital channels, such as the popular AdmiralBet Challenge. For the second half of the season, HSV and AdmiralBet have also created a new, interactive tool for fans: in the AdmiralBet numbers game, fans can test their HSV knowledge on every matchday and compete with their friends.
“The cooperation between HSV and AdmiralBet is characterized by reliability and mutual trust, which is illustrated by the extension of the partnership to a total of five years. It is exciting to see how joint projects that combine the two areas of business lead to creative content formats for our fans,” says Jonas Boldt, CEO of HSV Fußball AG.
Florian Hermann, Director of Marketing and Operations at Novo Interactive GmbH, based in Rellingen near Hamburg, on the extension of the partnership: “It is a great honor for us to continue to be a partner of HSV. Previous cooperation with the traditional club absolutely met our expectations. HSV and AdmiralBet share values such as team spirit, the will to win and fair play. The fans and the passion for football are our focus. We also underline this with the sponsorship extension. We are therefore pleased to be able to continue the trusted partnership next season.”
Johannes Haupt, senior director of the HSV team at merchant Sportifive, added: “We are delighted with the contract extension with AdmiralBet. The trust placed in us to extend the contract at an early stage once again highlights the great charisma of Hamburgo SV, as well as the various associated publicity opportunities within the framework of a partnership that has been successfully experienced for many years.”
