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Bookmaker bet365 has announced the launch of several new markets for the 2023 PGA Tour season. The novelty celebrates its partnership with the golf competition and the launch of the documentary series ‘Full Swing’ on Netflix.

The series, according to bet365, follows more than a dozen golfers on and off the golf course throughout the 2022 PGA Tour season – providing an account of their professional and personal lives.

The central talking point of the series supposedly revolves around the ‘breakaway LIV golf tour’, as well as Rory McIlroy’s Tour Championship victory and the friendship between Jordan Spieth and Justin Thomas.

Included in his markets for the 2023 PGA Tour season is his outrights market, with McIlroy a 7/1 favorite for the Masters crown. He is closely followed by John Rahm at 8/1, and Cameron Smith at 14/1.

Rahm is the favorite to win any of the season’s majors – at 8/15 – while Rory McIlroy is the bookmakers’ choice at 7/2 to retain his Tour Championship crown.

Bet365 recently announced its expansion into the US with its entry into Virginia. The operator celebrated its Commonwealth launch with a sign-up offer, simultaneously unveiling itself as the Official Sportsbook Partner of the NFL’s Washington Commanders.

With sites live in Ohio, New Jersey and Colorado, the Commonwealth of Virginia has become the fourth US market for bet365.

Furthermore, a financial update by GambleAware showed that bet365 was among the biggest donors, having provided £4.9m ($5.9m) to help support charities.

About bet365

Bet365 Group Ltd is a UK based betting company. Currently, the operator is one of the main online betting brands on the planet and is present in more than 200 countries. The group offers sports betting, poker, casino, games and bingo, as well as video streams related to sporting events.