LeoVegas has expanded its partnership with Internazionale after becoming the training shirt sponsor of the team that plays in the top division of the Italian Championship (Serie A).
LeoVegas’ sports news and entertainment division, LeoVegas News, has become the official training kit partner and will appear on the club’s warm-up shirts until the end of the 2024-25 season. The company’s branding first appeared on Inter’s shirt during a tour of Malta in December 2022.
The deal includes prominent placement of the LeoVegas News logo on training and warm-up shirts for all Serie A, Coppa Italia and UEFA Champions League matches. The brand will be visible in the San Siro stadium tunnel and behind the scenes at the club’s Suning Training Centre. LeoVegas News has been Inter’s official partner since September 2022.
Alessandro Antonello, Inter’s Corporate Executive Director, said: “We are delighted to be able to announce this update to the partnership between Inter and LeoVegas News after just six months. the value of our partnership. After our training camp in Malta, the ‘infotainment’ brand decided to strengthen its ties with Inter and increase its long-term visibility”.
Niklas Lindahl, Director of Marketing at LeoVegas News, said: “We are extremely proud to announce this new collaboration with Inter Milan, a historic club of international renown that has fans across the world.”
“The fans are the driving force behind the team; their passion and love is unique in Italian football – something we saw when Inter were tri again. We are excited to start this new chapter in the partnership between LeoVegas News and Inter”, Lindahl added.
About LeoVegas
LeoVegas is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, slots, progressive jackpots, video poker and live betting in various international markets.
