Sportradar has announced the launch of Insight Tech Services, a suite of autonomous artificial intelligence (AI)-led solutions for in-house use by sports betting operators. Insight Tech Services was launched as a complement to Sportradar’s Managed Trading Services (MTS) and features trading, risk management and marketing tools.

It is designed to allow bookmakers to optimize performance and achieve a deeper understanding of their business and their customers through AI solutions.

“In the hyper-competitive betting market, sports betting operators are under pressure to improve performance and engage more deeply with their customers,” said Paolo Personeni, managing director of managed betting services at Sportradar.

“By combining Sportradar’s market-leading artificial intelligence and the impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to run an efficient sportsbook in-house and engage directly with bettors, offering a service adapted to the interests and preferences of individual customers”, completed Paolo.

In terms of trading, the service generates custom betting odds designed to offer more accurate pricing. It also offers bespoke betting markets to increase sports betting margins and improve the customer experience.

Risk management tools process an enhanced level of information about bet tickets, allowing operators to examine the risk associated with a specific player account, bet or sporting event, limiting a sports betting operator’s financial exposure.

Insight Tech Services also offers automated player categorization, which allows operators to customize the sports betting experience for their customers.

About Sportradar

Sportradar is a world-leading sports technology company at the intersection of sports, media and betting. More than 1,700 sports federations, media outlets, betting operators and consumer platforms in 120 countries rely on the group’s know-how and technology to boost their business.