Two innovative and all-in-one products designed by iGaming software provider, SOFTSWISS, are now being launched with a cross-product integration. As a result, customers who choose the Sportsbook solution gain simultaneous access to jackpot campaigns – an effective business tool to aid player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the lineup of bonus proposals. The launch of jackpots on Sportsbook is expected to increase player retention and therefore operator revenue by capturing the public’s attention through exciting stories and new winning options.
At the same time, Jackpot Aggregator extends its reach beyond the online casino ecosystem, opening up a new dimension of sports betting to grow. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings in both solutions:
- The Sportsbook: to define a list of jackpot entrants and wagering requirements that players need to meet to participate in a jackpot campaign
- The Jackpot Aggregator: for configuring jackpot campaign settings such as jackpot pool size, prize pool rules, etc.
Competitive players will be automatically added to the campaign, giving them a chance to win the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first customer. The operator does the integration with full support from the account managers, and the customer can customize the processes in the back office. We are confident that this offer will add a lot of value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product and we see the integration taking place in the best possible way. Previously, N1 Bet, the first pioneer of our new integration, used to leverage the Jackpot Aggregator functionality to run campaigns on their casino platform to show great player retention results. The operator is now launching jackpots on its sports betting platform and we are confident that excellent results will not be long in coming.”
Product heads also note that they are very pleased to launch the integration with N1 Bet, highlighting speed, innovation and ease as key customer benefits. Players on the platform are already exploring the new functionality and jackpot bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offers available on the market. We already have the experience of launching jackpot campaigns for our online casino, which has increased players’ interest and brought excellent results. We are now introducing jackpots to our sports betting platform and we are confident that this will help to diversify the player’s gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its sports betting platform and game aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering, expanding its reach and functionality and creating additional value for operators and gamers alike.
Find out more about integration at ICE London 2023 at SOFTSWISS booth N8-231, where teams will showcase the benefits of the latest proposition.
SOFTSWISS is an international iGaming company that provides certified software solutions for managing gambling operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds multiple gaming licenses and provides complete iGaming software solutions.
The company has a vast portfolio of products, including the Online Casino Platform, the Games Aggregator with thousands of casino games, the Affilka Affiliate Platform, the Sports Betting Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.