Stake, a bookmaker that allows betting with cryptocurrencies, announced a partnership with the Alfa Romeo Formula One Team of Sauber Motorsport. This collaboration aims to increase Stake’s awareness to a wider audience, which will allow the brand to diversify its fan base.
The brand has a wide range of international sponsorships, including deals with MMA organization UFC, Canadian rapper Drake, Premier League team Everton FC and former Argentine player, Sergio Agüero.
In addition, the Stake already closely follows a schedule of 24 races in 22 countries with unique activations for all Formula 1 fans. It will now support fans of the Alfa Romeo F1 Team, creating more opportunities in a new calendar full of experiences and world events.
Bijan Tehrani, co-founder of Stake, said: “We couldn’t be more excited to join a legendary Formula 1 team that shares our same ambitions for growth and success. Partnering with the Alfa Romeo F1 Team will expand our opportunities to Fan engagement through brand integration and activation”.
“We are fully committed to improving race weekends by creating unique experiences for all Alfa Romeo F1 Team fans, increasing audience engagement in the digital arena,” added Tehrani.
Andreas Seidl, CEO of Sauber Group, said: “We welcome Stake as a new partner to the team, as it represents the start of a new era for both brands. We are excited to join this portfolio of brands. sports and entertainment and look forward to the activation program that the Stake will unveil for our fans.”
Stake is an online casino. It is operated by Medium Rare NV, a company incorporated in Curacao, where it has an online casino license. It is a global company with offices in Serbia, Australia, Cyprus and employees around the world.
In 2016, Ed Craven and Bijan Tehrani founded Easygo, a company that developed games for online casinos. The two helped create Stake, which was founded in 2017. In December 2021, the brand launched in the UK in partnership with TGP Europe.