Bet365 has been appointed as the official bookmaker for the Chris Eubank Jr vs Liam Smith fight scheduled to take place on Saturday 21st January 2023. Through its partnership with Boxxer bet365 has managed to secure this appointment.

A spokesperson for bet365 said: “Live on Sky Sports and alongside our partner Boxxer, we are thrilled to be part of this great night of British boxing.”

“It’s going to be an ‘explosive’ night on the 21st of January, and bet365 will be offering huge pre-fight opportunities. When the bell rings, our industry-leading In-Play product will take center stage, with odds live and stakes raised everywhere,” added the spokesperson.

The betting site has Eubank Jr as the favorite (Odds at 4/11) to win the fight, with Smith being considered the underdog (Odds at 11/5).

In addition to the main event, the event will feature matches including Joseph Parker vs Jack Massey, Frazer Clarke vs Kevin Espindola and Richard Riakporhe vs Krzysztof Glowacki.

The bet365 brand will appear “prominently” throughout pre-promotional activity for the fight, including press conferences, open workouts and weigh-ins. The operator will also feature branding prominently on all four corners of the ring, ropes and toblerones. There will also be digital advertising on the screens, banners and signs in the venue.

The partnership between bet365 and Boxxer

The deal further consolidates bet365’s partnership with Boxxer, with the betting brand remaining strongly featured across all of the promoter’s digital and social content. In the run-up to the fight, Boxxer will also feature bet365 odds on their website, offering unique in-play optimizations for their website visitors.

n return, bet365 streams Boxxer content in selected international territories, in which it hopes to “enhance the customer experience” of its worldwide offering.