Sportradar has announced a robust partnership with leading global online betting and gaming brand Betway, making Sportradar its preferred sports technology and data provider.
Building on the current agreement between the two parties, which focused on sports betting services, Betway has now, for the first time, partnered with Sportradar to utilize both ad:s, the global provider’s multi-channel performance marketing platform technology and its Audio Visual (AV) services, featuring a global portfolio of live sports content.
Led by a team of expert channel strategists, Sportradar’s ad:s service is based on a deep understanding of online behaviors and features proprietary technology that will enable Betway to more effectively engage, acquire, retain and grow customers across channels of display, video, and social, as well as offering a more personalized experience.
Sportradar’s AV offering provides 400,000 live sporting events per year
Sportradar’s AV offering delivers 400,000 live sporting events per year and gives Betway customers access to some of the world’s most popular competitions, including the German Bundesliga, Spanish King’s Cup and top US sports properties such as NBA, MLB and NHL.
Ed Blonk, Chief Commercial Officer at Sportradar, said: “Sportradar’s intelligence-driven technology, supported by AI and combined with our deep knowledge of the sports industry, supports top tier global operators such as Betway in attracting new customers and growing engagement of existing ones in various ways”.
“By creating an enhanced and highly personal experience for customers, sports betting is now able to differentiate its offering to establish loyalty, drive growth and stand out in an increasingly competitive environment.”
Anthony Werkman, CEO of Betway, said: “We are very excited about our latest agreement with Sportradar, which allows us to engage our customers across a range of devices, platforms and channels, which further enhances the sports betting experience.”
The expanded agreement between the two companies continues to provide Sportradar’s advanced betting services, including Bet Entertainment Tools, Live Odds, Pre-Match Odds and the Live Data distribution of premium sports competitions, giving Betway more opportunities to engage its customers. and enrich the user experience.
