The first sports streaming platform in the country and with a consolidated product in the market, NSports entered into a partnership with Betway, a company in the betting sector that will sponsor football broadcasts in 2023, in terms of state tournaments.
So far, sportech has guaranteed the exhibition of 100% of the matches of the Santa Catarina and Paranaense championships, in addition to several matches of the Mineiro Championship.
The agreement between the brands encompasses the delivery of media during matches, content production, publications on social networks and personalized transmissions for betting.
“We are very happy with the arrival of Betway. It is a strong brand, recognized internationally and that will add a lot to our product. I am sure that it will be a successful partnership and that it will yield good results for all parties”, projects Guilherme Figueiredo, CEO of NSports.
The streaming platform, founded in 2018 and which in 2021 reached more than 54 million people through its channels, will also be responsible for part of the production of the Banca Braba program, created by Betway and which is a kind of videocast that talks about the sports universe.
“We believe that with this property we are getting closer to our audience and adding a layer of fun for Brazilian football lovers. In addition, NSports assumes, in 2023, the responsibility of producing a successful asset that we launched in 2022, which is Banca Braba, a program that brings sports news and presents our platform in a simple and responsible way”, points out Arthur Silva , Head of Country at Betway in Brazil.
Today, the sports betting market in Brazil is already a reality. In Serie A of the 2022 Brazilian Championship, for example, all clubs had companies in the segment as sponsors, with seven occupying the master space of the shirt. According to the study by Fact.MR, this sector is still expected to grow by 10.3% until 2032, reaching a value of US$ billion worldwide.
